Product & Trade Marketing Officer

Recruitment Matters Africa Pvt Ltd

Job Location:

Harare - Zimbabwe

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The Product & Trade Marketing Officer will support the development and execution of marketing strategies to drive brand growth strengthen product visibility in the trade and enhance competitive positioning. The role requires a strong understanding of the market landscape solid analytical ability and hands on experience in trade promotions and product marketing-preferably within FMCG categories such as tobacco beverages snacks or other fast-moving consumer products.

Salary:

Negotiable

Responsibilities:

Continuously monitor the competitive landscape including pricing promotions market share product availability and emerging trends.
Conduct field visits to assess market dynamics consumer behavior and trade activity.
Produce regular reports with actionable insights to support strategic decisions.
Assist in planning and executing trade marketing campaigns to increase brand visibility and sales performance.
Develop promotional concepts and activation ideas for both trade partners and end-users.
Work with creative agencies and suppliers to deliver high-quality promotional materials.
Track market stock levels product distribution and availability across key channels.
Coordinate with sales teams to ensure optimal product presence in all priority outlets.
Analyze pricing trends and competitor price movements.
Propose pricing adjustments or promotional price strategies that strengthen competitiveness and profitability.
Support initiatives aimed at increasing product awareness and consumer loyalty.
Ensure consistent brand identity and communication across all touchpoints.
Identify new market segments and opportunities for brand expansion.
Recommend innovative promotional tactics and experiences (within legal and regulatory guidelines especially for tobacco products).
Track outcomes of pilot initiatives and refine based on data.

Key Skills:

Strong analytical and research skills.
Knowledge of market data interpretation and competitor analysis.
Creativity in developing promotional concepts and trade campaigns.
Good communication and presentation skills.
Ability to work effectively with cross-functional teams.
Excellent attention to detail and ability to manage multiple projects.
Proficiency in MS Office (Excel PowerPoint Word).- Proactive and resourceful.
Strong sense of accountability and ownership.
Comfortable working in fast paced and dynamic environments.
High level of integrity especially when handling sensitive market and pricing data.

Qualifications:

Bachelors degree in Marketing Business Administration Commerce or a related field.
Minimum 3 years experience in product marketing trade marketing category management or a similar role-preferably in the FMCG sector.

Salary:

Negotiable

Responsibilities:

Continuously monitor the competitive landscape including pricing promotions market share product availability and emerging trends.
Conduct field visits to assess market dynamics consumer behavior and trade activity.
Produce regular reports with actionable insights to support strategic decisions.
Assist in planning and executing trade marketing campaigns to increase brand visibility and sales performance.
Develop promotional concepts and activation ideas for both trade partners and end-users.
Work with creative agencies and suppliers to deliver high-quality promotional materials.
Track market stock levels product distribution and availability across key channels.
Coordinate with sales teams to ensure optimal product presence in all priority outlets.
Analyze pricing trends and competitor price movements.
Propose pricing adjustments or promotional price strategies that strengthen competitiveness and profitability.
Support initiatives aimed at increasing product awareness and consumer loyalty.
Ensure consistent brand identity and communication across all touchpoints.
Identify new market segments and opportunities for brand expansion.
Recommend innovative promotional tactics and experiences (within legal and regulatory guidelines especially for tobacco products).
Track outcomes of pilot initiatives and refine based on data.

Key Skills:

Strong analytical and research skills.
Knowledge of market data interpretation and competitor analysis.
Creativity in developing promotional concepts and trade campaigns.
Good communication and presentation skills.
Ability to work effectively with cross-functional teams.
Excellent attention to detail and ability to manage multiple projects.
Proficiency in MS Office (Excel PowerPoint Word).- Proactive and resourceful.
Strong sense of accountability and ownership.
Comfortable working in fast paced and dynamic environments.
High level of integrity especially when handling sensitive market and pricing data.

Qualifications:

Bachelors degree in Marketing Business Administration Commerce or a related field.
Minimum 3 years experience in product marketing trade marketing category management or a similar role-preferably in the FMCG sector.