Cards Portfolio Manager

Karachi - Pakistan

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Cards Portfolio Manager

Term: 12 months

Location: Karachi Pakistan

Division: Cards

Reports to: Head of Cards

Relevant experience: Experience: 8/10 years in debit card product management or product launch

Mandatory requirements:

Local Experience: Experience in the Pakistan banking market
Technical Skills: Proficiency in product management (Credit) and project management
Language Requirements: Fluency in English and Urdu

Purpose of the Project:

The Cards Portfolio Manager is responsible for overseeing the strategy development and execution of card products. This position involves working closely with teams such as marketing finance risk management and technology to collect input define product requirements and ensure these align with overall business goals. The main objective is to manage and expand the banks debit card portfolio by offering a strong Customer Value Proposition (CVP) implementing effective segmentation and achieving sustainable growth in card usage and spending. Key priorities include increasing card penetration activation and retention all while ensuring compliance and maintaining profitability.

Key Responsibilities:

1. Portfolio Strategy & Growth

Develop and implement strategies to increase debit card penetration activation and spend.
Design and execute growth campaigns targeting specific customer segments.
Monitor KPIs such as spend per card activation rates attrition and profitability.

2. Customer Value Proposition & Segmentation

Create compelling CVPs tailored for different segments (mass retail affluent youth SME).
Use behavioural and transactional data to build segmentation models for targeted offers.
Collaborate with analytics teams to identify trends and optimize portfolio performance.

3. Product Development & Lifecycle Management

Manage debit card product lifecycle including pricing features and benefits.
Ensure compliance with State Bank of Pakistan regulations and internal risk frameworks.
Drive innovation in digital debit card solutions and contactless payments.

4. Stakeholder Management

Work closely with marketing operations and risk teams to deliver portfolio objectives.
Partner with payment networks (Visa Mastercard) for co-branded initiatives and campaigns.

5. Performance Monitoring

Prepare regular reports on portfolio performance for senior management.
Identify gaps and recommend corrective actions to achieve business goals.

Mandatory Skills & Experience:

Experience: 8/10 years in debit card portfolio management or retail banking.

Technical Skills:

Strong understanding of debit card products payment systems and digital banking channels.
Proficiency in data analytics tools (SQL Power BI Tableau).

Certifications:

Digital Payments or Card Management certifications (Visa/Mastercard Academy preferred).

Domain Expertise:

Knowledge of customer segmentation CVP design and regulatory compliance.

KPIs

Growth in debit card activation usage and spend per card driving overall portfolio profitability.
Increase in card issuance customer acquisition and engagement resulting in higher retention and satisfaction
Superior customer experience reflected in strong engagement and satisfaction metrics
Timely and effective product launch and commercialization executed on schedule and within budget

Job Title: Cards Portfolio Manager Term: 12 months Location: Karachi Pakistan Division: Cards Reports to: Head of Cards Relevant experience: Experience: 8/10 years in debit card product management or product launch Mandatory requirements: Local Experience: Experience in the Pakistan banking marketTe...