Head of Digital Growth
Head of Digital Growth
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
Were filling this role for a client a wellness brand offering zero-sugar nutritionist-formulated drink-mix powders to naturally support hydration gut health and immunity.
Job Description
Were looking for a Head of Growth to help take things to the next level. Youll be testing scaling and optimizing across digital performance content website retention and everything in between to drive massive impact. Youll be jumping into a team that moves fast experiments constantly and is unhinged when getting people to develop new health routines with our products.
Responsibilities
Digital Growth: Overseeing and scaling acquisition across Meta TikTok and Google while maximizing for efficiency and scale.
Budget Optimization: Develop a deeper understanding of attribution across paid channels to guide broader budget allocation and per-channel strategies.
Paid Media: Collaborate with creative teams to build a pipeline for testing and producing performance-focused content.
Website: Partner with web and design teams to optimize landing pages offers and customer funnels.
Retention: Scale customer acquisition with a retention-focused mindsetoptimizing for LTV at every stage while collaborating with our lifecycle team to build journeys that drive loyalty.
Analytics & Reporting: Deliver growth reports and insights related to channel performance customer/cohort behavior and areas of opportunity to inform strategic decision-making.
Requirements
4 years of experience scaling digital growth at breakout brands ($50M).
Youre fluent in Meta Google TikTok YouTube and dream about optimizing dashboards while having managed $1M/month in ad spend.
You get performance creative live for full-funnel testing and have a sixth sense for when somethings not converting the way it should.
Master of your domain: highly independent and relentless about growth but also able to communicate with other stakeholders to drive results.
Thrives in start-up environments youre scrappy and able do the most with the least.
Down to work IRL 3 days/week in our newly renovated West Hollywood office.
Extra Credit: Experience with subscriptions or retention-focused growth
Required Experience:
Director
Employment Type
Full-Time
