CRM Head

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Define and execute the overall CRM strategy aligned with the brands luxury positioning.
Develop lifecycle marketing programs to engage customers at all stages-from acquisition and onboarding to loyalty and reactivation.
Segment customer base effectively to deliver highly personalized relevant campaigns.
Lead multi-channel CRM campaigns (email SMS WhatsApp direct mail etc.) with a focus on luxury experiences.

Job Description: Define and execute the overall CRM strategy aligned with the brands luxury positioning. Develop lifecycle marketing programs to engage customers at all stages-from acquisition and onboarding to loyalty and reactivation. Segment customer base effectively to deliver highly ...