Head of Marketing Financial Services

Recruitment Matters Africa Pvt Ltd

Job Location:

Harare - Zimbabwe

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is seeking a dynamic and strategic Head of Marketing who will be responsible for leading marketing strategy managing the marketing team and aligning all marketing initiatives with overall business objectives.

The successful candidate will take full ownership of the brand including brand architecture product marketing and market education ensuring the organisation remains the preferred platform in its market.

Salary & Benefits:

Negotiable

Duties & Responsibilities:

Marketing Strategy & Leadership

Develop and execute a comprehensive marketing strategy aligned with the companys growth and revenue goals.
Translate business objectives into clear marketing plans across consumer merchant and enterprise segments.
Leadmentor and manage the marketing team and agency partners.

Customer Acquisition & Growth

Drive user acquisition (sign-ups active users) through data-driven campaigns.
Develop targeted marketing for key segments: individuals SMEs merchants and corporates.
Optimize acquisition cost (CAC) and conversion funnels.

Go-to-Market Strategies

Lead product launches (new features services integrations partnerships).
Work closely with Product Sales and Operations to craft compelling value propositions.
Translate technical products into simple customer-friendly messaging.

Brand Management & Positioning

Own and strengthen the companys brand identity across all channels.
Ensure consistent brand messaging tone and visual identity.
Position the company as secure reliable innovative and customer-centric.

Customer Retention & Engagement

Drive usage loyalty and retention through lifecycle marketing.
Lead customer education initiatives (financial literacy product usage).
Manage promotions rewards and engagement campaigns.

Digital & Performance Marketing

Oversee digital marketing (social media paid ads SMS USSD app campaigns).
Use analytics to track performance and optimize ROI.
Leverage customer data and insights to personalize campaigns.

Co-Branding & Co-Marketing

Design marketing programs to acquire onboard and activate merchants.
Support Sales teams with marketing tools campaigns and collateral.
Develop co-marketing initiatives with strategic partners within the value chain.

Market Intelligence & Insights

Monitor market trendscompetitors and customer behaviour.
Use insights to refine marketing strategy and product positioning.
Conduct customer research and brand health tracking.

Budgeting & Reporting

Own the marketing budget and ensure efficient spend.
Define and track KPIs (Cost per active customer active users Top of Mind Awarenessengagement ROI brand perception score).
Provide regular performance reports to executive leadership.

Key Performance Indicators (KPIs)

Growth in active users and transaction volumes.
Customer acquisition cost (CAC).
Brand awareness and preference metrics.
Merchant acquisition and activation rates.
Campaign ROI and conversion rates.
Customer retention and engagement.

Key skills:

Strategic thinker with strong execution capability.
Strong leadership and stakeholder management skills.
Excellent communication and storytelling ability.
Analytical mindset with commercial acumen.
Deep understanding of African/Zimbabwean consumer markets.

Qualifications:

Bachelors Degree in Marketing Business Communications or related field.
8 10 years of marketing experience preferably in fintech telecoms banking or FMCG.
Proven experience leading high-impact growth and brand strategies.
Strong understanding of digital marketing and data-driven decision making.
Experience marketing to mass market and SME segments.