Senior Marketing Manager– Government & Enterprise

Who is Forcepoint

Forcepoint simplifies security for global businesses and governments. Forcepoints all-in-one truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20 years in business. 2.7k employees. 150 countries. 11k customers. 300 patents. If our mission excites you youre in the right place; we want you to bring your own energy to help us create a safer world. All were missing is you!

Key Responsibilities

Strategic Marketing & Planning

• Serve as the trusted marketing advisor for Indias Government & Enterprise Sales teams - guiding strategy planning and execution across the region.

• Deeply understand market dynamics sales goals channel priorities and the financial and pipeline targets for Government and Enterprise accounts.

• Develop and execute segmentspecific marketing plans including messaging and localized campaigns to target audience/s.

• Conduct competitive analysis specific to the cybersecurity needs of Government agencies PSUs Defence and large regulated enterprises strengthening Forcepoints market position.

Government & Enterprise Market Focus

• Tailor Corporate messaging to address Indiaspecific priority themes:

• Data protection internal threat management cyber resiliency

• Public sector digital transformation

• Defence & critical infrastructure security

• Compliance-driven initiatives

• Build programs that align with Government buying cycles tender/RFP timelines and strategic Enterprise account initiatives.

• Collaborate with sales on ABM (AccountBased Marketing) programs for highpriority Government Ministries PSUs BFSI majors and large enterprises.

Campaigns Events & Partner Marketing

• Lead Forcepoints presence at Government summits defence expos cybersecurity conferences BFSI forums and industry associations.

• Manage executive roundtables CXO engagements workshops and partner-hosted initiatives targeted to Government & Enterprise audiences.

• Work with distributors and resellers to build and execute high-impact co-marketing programs ensuring measurable contribution to regional pipeline.

• Own and manage the India North/East direct marketing and MDF budgets.

Digital Lead Management & Reporting

• Manage digital campaigns and thought leadership content tailored for Government and Enterprise stakeholders.

• Be highly active on regional social media to amplify campaigns events PR and executive visibility.

• Monitor and manage leads for volume quality segment alignment and conversion to pipeline.

• Track and report performance of all marketing activities ensuring data-driven decisions and clear ROI visibility.

Application Criteria

We are looking for an experienced Marketing Manager with strong B2B technology marketing experience and demonstrated success in Indias Enterprise and/or Government markets.

• University degree or major in Marketing.

• 810 years of B2B technology marketing experience; cybersecurity experience is a plus.

• Deep understanding of what works in Indias Government and Enterprise markets including buyer behavior regulatory environment and procurement patterns.

• Experience working with global organizations and crossfunctional virtual teams.

• Strong track record in delivering marketingdriven business outcomes and enabling sales.

• Hands-on experience managing agencies event vendors and multiple stakeholders.

• Proficiency with modern marketing tools CRM and automation platforms.

• High execution discipline superior time management and attention to detail.

• Excellent written and spoken English.

• Ability to travel up to 25%

Dont meet every single qualification Studies show people are hesitant to apply if they dont meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace so if there is something slightly different about your previous experience but it otherwise aligns and youre excited about this role we encourage you to apply. You could be a great candidate for this or other roles on our team.

The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Companys career webpage as a result of your disability. You may request reasonable accommodations by sending an email to .

Applicants must have the right to work in the location to which you have applied.