Regional Trade Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Key Responsibilities
1. Trade Marketing Strategy
Develop and implement regional trade marketing plans aligned with overall business objectives.
Drive in-store visibility merchandising standards and promotional activities across retail outlets.
Ensure effective execution of brand campaigns and product launches at the regional level.
2. Channel Activation
Plan and execute trade schemes promotions and retail activation programs.
Strengthen brand presence across General Trade Modern Trade and key distribution channels.
Monitor competitor activities and recommend appropriate trade marketing strategies.
3. Sales Support
Work closely with regional sales teams to support business growth and improve retail execution.
Assist in developing channel-wise strategies to increase product availability and sales.
4. Distributor & Retail Engagement
Build strong relationships with distributors and key retailers.
Ensure proper implementation of trade programs and promotional activities in the market.
5. Budget Management & Reporting
Manage trade marketing budgets and monitor ROI of promotional activities.
Track market performance analyze sales data and share actionable insights with leadership.
Qualifications
MBA in Marketing (top B school)
Experience
2 years of experience in Trade Marketing / Sales within FMCG or Consumer Products industry.
Strong understanding of distribution networks retail channels and trade marketing programs.
Key Skills
Trade Marketing & Retail Activation
Market Execution & Merchandising
Sales and Channel Management
Data Analysis & Reporting
Stakeholder Management and Communication Skills
Key Skills
- Corporate Banking
- Google Analytics
- Land Survey
- Access
- LAN
- Asic
