- Product Strategy & Development
- Define and own the affordability product roadmap aligned with business and sales objectives.
- Design and launch consumer financing solutions including: Credit card installment plans Leasing and hire-purchase schemesBuy Now Pay Later (BNPL) and short-term financing optionsTelco-led device financing programs and Trade-In and Trade-Up programs
- Adapt global or regional affordability models to suit local market dynamics and consumer behavior in Sri Lanka.
2. Partner Management
- Build and maintain strong relationships with
banks finance companies leasing providers NBFCs telcos retail
partners and trade-in partners. - Negotiate commercial terms margins subsidies and promotional structures.
- Manage partner onboarding agreements and operational readiness.
- Monitor and evaluate partner performance and effectiveness.
3. Go-to-Market & Execution
- Collaborate with Sales and Marketing teams to launch affordability programs across retail online and partner channels.
- Support promotional campaigns and seasonal offers (e.g. Avurudu festive periods).
- Ensure clear communication of offers to frontline sales teams and partners.
4. Data Performance & Reporting
- Track and analyze key performance indicators such as: Offer adoption and conversion rates Sales contribution from affordability programs Partner performance and ROI and Trade-In utilization
- Analyze customer behavior affordability trends and market insights.
- Prepare performance reports and provide actionable recommendations to management.
- Monitor in-store execution and resolve day-to-day operational challenges
5. Compliance & Risk Management
- Ensure all affordability solutions comply with Central Bank of Sri Lanka regulations and consumer protection guidelines.
- Work with Legal Finance and Risk teams to mitigate financial operational and reputational risks.
6. Stakeholder Collaboration
- Collaborate with cross-functional teams including Sales Marketing Finance Legal Operations and Technology.
- Act as the central point of contact for all affordability-related initiatives.
Requirements
- 35 years of experience in telecom mobile distribution banking fintech or retail industries.
- Strong proficiency in Excel and/or Google Sheets.
- Experience in consumer financing banking leasing or fintech environments.
- Exposure to retail FMCG electronics or telecom sectors is preferred.
- Experience working with Sri Lankan banks finance companies or telcos is highly desirable.
Core Competencies
Technical & Functional Skills
- Strong understanding of consumer financing models and affordability mechanisms.
- Strong commercial acumen and negotiation skills.
- Data-driven decision-making and analytical capabilities.
- Knowledge of Sri Lankan financial and regulatory landscape.
Behavioral Competencies
- Strategic thinking with strong execution focus.
- Excellent stakeholder management and communication skills.
- Proactive results-oriented and ownership-driven mindset.
- Ability to work cross-functionally in a fast-paced environment.
- Strong organizational skills with attention to detail and reliability.
- Comfortable working with external partners and retail teams.
- High level of professionalism and integrity.
Product Strategy & DevelopmentDefine and own the affordability product roadmap aligned with business and sales objectives.Design and launch consumer financing solutions including: Credit card installment plans Leasing and hire-purchase schemesBuy Now Pay Later (BNPL) and short-term financing options...
- Product Strategy & Development
- Define and own the affordability product roadmap aligned with business and sales objectives.
- Design and launch consumer financing solutions including: Credit card installment plans Leasing and hire-purchase schemesBuy Now Pay Later (BNPL) and short-term financing optionsTelco-led device financing programs and Trade-In and Trade-Up programs
- Adapt global or regional affordability models to suit local market dynamics and consumer behavior in Sri Lanka.
2. Partner Management
- Build and maintain strong relationships with
banks finance companies leasing providers NBFCs telcos retail
partners and trade-in partners. - Negotiate commercial terms margins subsidies and promotional structures.
- Manage partner onboarding agreements and operational readiness.
- Monitor and evaluate partner performance and effectiveness.
3. Go-to-Market & Execution
- Collaborate with Sales and Marketing teams to launch affordability programs across retail online and partner channels.
- Support promotional campaigns and seasonal offers (e.g. Avurudu festive periods).
- Ensure clear communication of offers to frontline sales teams and partners.
4. Data Performance & Reporting
- Track and analyze key performance indicators such as: Offer adoption and conversion rates Sales contribution from affordability programs Partner performance and ROI and Trade-In utilization
- Analyze customer behavior affordability trends and market insights.
- Prepare performance reports and provide actionable recommendations to management.
- Monitor in-store execution and resolve day-to-day operational challenges
5. Compliance & Risk Management
- Ensure all affordability solutions comply with Central Bank of Sri Lanka regulations and consumer protection guidelines.
- Work with Legal Finance and Risk teams to mitigate financial operational and reputational risks.
6. Stakeholder Collaboration
- Collaborate with cross-functional teams including Sales Marketing Finance Legal Operations and Technology.
- Act as the central point of contact for all affordability-related initiatives.
Requirements
- 35 years of experience in telecom mobile distribution banking fintech or retail industries.
- Strong proficiency in Excel and/or Google Sheets.
- Experience in consumer financing banking leasing or fintech environments.
- Exposure to retail FMCG electronics or telecom sectors is preferred.
- Experience working with Sri Lankan banks finance companies or telcos is highly desirable.
Core Competencies
Technical & Functional Skills
- Strong understanding of consumer financing models and affordability mechanisms.
- Strong commercial acumen and negotiation skills.
- Data-driven decision-making and analytical capabilities.
- Knowledge of Sri Lankan financial and regulatory landscape.
Behavioral Competencies
- Strategic thinking with strong execution focus.
- Excellent stakeholder management and communication skills.
- Proactive results-oriented and ownership-driven mindset.
- Ability to work cross-functionally in a fast-paced environment.
- Strong organizational skills with attention to detail and reliability.
- Comfortable working with external partners and retail teams.
- High level of professionalism and integrity.
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