1) Job Purpose:

The purpose of this role is to orchestrate and govern Aditya Birla Sun Life AMCs enterprise digital ecosystem across investors distributors partners and employees ensuring consistent continuous and compliant digital journeys across all channels and assets.

The role exists to eliminate fragmentation duplication and divergence across digital platforms by owning crossasset journey orchestration shared digital capabilities and APIled platform governance. It ensures that digital experiences are built once reused widely and evolve in a controlled mannerwithout compromising speed regulatory compliance or customer experience.

Operating above individual product asset and delivery teams the role provides enterpriselevel stewardship over:

• Journey continuity across channels
• Experience parity across digital assets
• Reusable platforms APIs and foundational services
• Identity consent and session management patterns

The role is accountable for longterm platform health and experience outcomes not just delivery milestones enabling the AMC to scale digital growth while operating as one coherent digital organization.

Job Context

Aditya Birla Sun Life AMC operates a complex highgrowth digital ecosystem serving diverse stakeholdersinvestors distributors partners and employeesacross multiple asset classes channels and platforms. These digital experiences are delivered through a mix of inhouse platforms legacy core systems RTAs fintech integrations and thirdparty service providers all operating under stringent regulatory security and availability requirements.

As digital adoption accelerates the organization faces increasing pressure to:

• Launch digital capabilities faster
• Maintain experience parity across channels and assets
• Ensure journey continuity across assisted and selfserve interactions and
• Avoid technology fragmentation caused by parallel assetspecific builds.

The Digital Technology (Enterprise Orchestration & Platform) role exists to address this complexity. The role sits above individual product asset and delivery teams owning the crossasset orchestration layer that enables a coherent reusable and scalable digital foundation for the AMC.

Unlike traditional IT or BSG functions which focus on delivery execution this role is accountable for longterm platform integrity shared capability governance and endtoend journey outcomes across all digital channels.

Key Challenges for the role are as follows:

1. Preventing AssetLed Fragmentation While Enabling Speed

• Asset product and channel teams are incentivized to optimize locally for speed often leading to:
  • Duplicated capabilities
  • Divergent user experiences
  • Inconsistent rule interpretation
• The challenge lies in enforcing enterprise standards and reuse without becoming a bottleneckbalancing governance with agility.

2. Driving Journey Parity Across Heterogeneous Channels

• Investor distributor and employee journeys span:
  • Web and mobile apps
  • Assisted channels (branch call center)
  • Partner and fintech ecosystems
• Ensuring functional parity consistent rules and seamless state continuity across these channelsoften built on different technology stacksis a continuous and complex effort.

3. Owning API Products Without Owning Delivery Teams

• The role owns API product integrity contracts lifecycle and adoption but not the engineering teams that build and operate them.
• This creates a natural challenge of:
  • Influencing priorities without direct authority
  • Aligning product engineering and business expectations
  • Driving reuse when teams are incentivized to build custom solutions

4. Measuring Success Beyond Delivery Milestones

• Success metrics for this role differ materially from delivery or BSG functions.
• Challenges include:
  • Shifting stakeholders from project completion mindset to journey and platform health metrics
  • Establishing measurable outcomes for:
    • Reuse and adoption
    • Experience parity
    • Performance consistency
    • Reliability across channels
• Benefits of good orchestration are often indirect and longterm requiring strong senior stakeholder alignment.

5. Operating Within a Highly Regulated AlwaysOn Environment

• The AMCs digital platforms operate under:
  • SEBI regulations
  • Data privacy and consent obligations
  • High availability and disaster recovery expectations
• The role must ensure that innovation experimentation and ecosystem integrations do not compromise:
  • Security
  • Compliance
  • Platform stability

CrossAsset Digital Journey Ownership

Own the endtoend orchestration of digital journeys across investor distributor partner and employee platforms.

Ensure journey continuity and business rule consistency across channels (web mobile assisted partner) regardless of the underlying asset or system of record.

Participate in sprint planning retrospectives and backlog grooming meetings to ensure effective and efficient delivery of product features.

Focus will be on Velocity and Accuracy as First-time right approach

Act as the single enterprise owner for crossasset journeys resolving conflicts and gaps between assetspecific implementations.

Enterprise Standards Parity & Experience Governance

Define publish and enforce enterprise digital standards and parity rules to ensure functional and experience consistency across digital assets.

Govern experience parity ensuring that:

• Core capabilities are uniformly available across channels
• Enhancements do not create divergence or regulatory risk
• Assetspecific variations are explicitly justified documented and approved

Continuously identify duplicative or divergent capabilities and drive consolidation or reuse.

Business Requirements & Acceptance Ownership

Own the clarity and integrity of business requirements for all crossasset and foundational digital capabilities.

Accountable for:

• Writing and validating Business Requirement Documents (BRDs) for shared journeys and platforms
• Translating business intent into clear testable functional requirements
• Supporting and signing off User Acceptance Testing (UAT) from a business and journey perspective

Ensure requirements align with regulatory operational and experience expectations.

API Product Management & Lifecycle Governance

Own API products that power digital journeys treating APIs as reusable enterprise assets rather than projectspecific integrations.

Accountable for:

• Defining API structure alongwith producers (engineering/IT) and consumers (product and journey teams)
• API lifecycle governance (design standards versioning backward compatibility retirement)
• Driving adoption reuse and discoverability of APIs across digital assets
• Improve Error handling and transaction tracking experience with appropriate error messages

Engineering teams remain accountable for build quality performance tuning and production operations while this role ensures functional correctness and journey alignment.

Platform Health & Experience Outcomes

Be accountable for platform health from a journey perspective including:

• Endtoend performance consistency
• Reliability and resilience of shared digital capabilities
• Reduction of friction across omnichannel journeys

Proactively identify risks related to scalability availability and user experience degradation arising from platform or integration decisions.

Success Metrics & Outcome Measurement

Establish and track success metrics that go beyond delivery milestones including:

• Journey continuity and completion rates
• Experience parity across channels
• API reuse and adoption
• Reduction in duplicated capabilities
• Stability and performance of shared platforms

Report these outcomes transparently to senior leadership to guide investment and prioritization decisions.

Stakeholder Alignment & Enterprise Influence

Act as a trusted enterprise leader aligning business product architecture engineering security and compliance stakeholders around a shared digital vision.

Resolve crossfunctional conflicts by anchoring decisions in enterprise outcomes regulatory obligations and longterm platform health.

Influence without direct control driving alignment through clarity credibility and databacked decisionmaking.

Regulatory & Control Alignment

Ensure all crossasset digital capabilities adhere to:

• SEBI and regulatory obligations
• Data privacy consent and security standards
• Internal risk audit and control frameworks

Act as a control owner for enterprise digital patterns and shared capabilities.

Project Planning and Implementation

Collaborate with business stakeholders to determine the project scope and commercials

Manage commercial negotiations with vendor and get it approved from the Digital Head and IT Head

Ensure that the project plan is based on the final scope and timelines signed-off with the vendor

Oversee coordination and communication with vendor & business stakeholders during implementation phase

Review project progress against the project plan and timelines on an on-going basis and intervene with corrective measures when required

Identify possible project risks and bottlenecks suggest solutions and remedial measures to manage them

Ascertain deliverables are as per the requirements and quality standards defined

Deliver elements of systems design including data migration rules business rules wireframes or other detailed deliverables

Testing and User Adoption

Define the testing scope

Manage the creation of relevant test cases to test the functionality of the new solutions from an end user and business perspective

Oversee roll-out of regular UATs (User Acceptance Tests) to check functionality and resolution of bugs identified

Review the new solution and give final sign off to the development team/ vendor

Ensure training and hand-holding of system users in the operations environment to develop ease of using the new system

Ensure that the new solution moves to the production environment

Reporting and Regulatory Compliance

Manage MIS and reporting on whether deliverables have achieved key performance measures and publish the same for business stakeholders Digital Head and IT Head

Ensure that business solutions comply with statutory regulations as defined by regulatory bodies

Monitor month-on-month checks on compliance of systems and processes

Manage all audits within the Digital Technology team by liaising with internal and external auditors

Ensure that all findings and recommendations from the audits are acknowledged and actioned in a timely manner