Manager, Marketing Smartphones, IN Wireless
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
We are seeking an experienced Manager Marketing (Level 6.5) to lead smartphones marketing strategy and execution for our Wireless Devices business. This role will drive end-to-end marketing campaigns for smartphone launches manage brand partnerships and deliver customer acquisition and engagement goals across a high-growth high-visibility category contributing significantly to marketplace GMS.
The ideal candidate will lead cross-functional initiatives spanning digital marketing brand campaigns influencer partnerships and performance marketing while managing stakeholder relationships with top smartphone brands. This position requires strategic thinking strong execution capabilities and the ability to drive results in a fast-paced data-driven environment.
Key job responsibilities
Marketing Strategy & Execution
1. Lead comprehensive marketing strategies for smartphone category including new product launches seasonal campaigns and brand partnerships
2. Drive traffic acquisition and conversion through integrated campaigns across digital channels (search display social media video)
3. Develop and execute co-marketing initiatives with smartphone brands to maximize launch impact and drive category consideration
4. Own marketing calendar planning and coordination across 15-20 major smartphone launches annually
Campaign Management & Performance
1. Design and execute full-funnel marketing campaigns from awareness through conversion including Notify Me campaigns deal reveals and post-launch amplification
2. Manage marketing budget allocation and optimize spend across channels to achieve ROI targets
3. Drive performance marketing initiatives including paid search paid social and programmatic advertising
4. Analyze campaign performance metrics and implement data-driven optimizations
Brand & Influencer Partnerships
1. Build and manage relationships with smartphone brand marketing teams for joint business planning and campaign execution
2. Lead influencer marketing programs including tech KOL partnerships and creator campaigns
3. Negotiate co-marketing investments and production budgets with brand partners
4. Coordinate celebrity endorsements and high-impact brand collaborations
Cross-Functional Leadership
1. Partner with Category Product and Operations teams to align marketing initiatives with business goals
2. Collaborate with Creative Content and Design teams to develop compelling campaign assets
3. Work with Analytics teams to establish measurement frameworks and reporting dashboards
4. Lead cross-functional project teams for major initiatives like festive season campaigns
Team Development & Stakeholder Management
1. Mentor and develop marketing team members (L3-L5 levels)
2. Present marketing strategies and results to senior leadership
3. Manage external agency relationships and vendor partnerships
4. Drive best practices and process improvements across marketing operations
About the team
This role operates in a fast-paced metrics-driven environment where customer obsession ownership and bias for action are critical. Youll work with cross-functional teams across India and global locations requiring flexibility and strong collaboration skills. The position offers high visibility with senior leadership and significant impact on business outcomes.
Key Leadership Principles Applied:
Customer Obsession: Deep understanding of smartphone customer needs and pain points
Ownership: End-to-end accountability for marketing outcomes and business results
Invent and Simplify: Drive innovation in marketing approaches while maintaining operational excellence
Bias for Action: Execute with speed in a competitive dynamic market environment
Deliver Results: Consistent achievement of goals despite challenges and constraints
- 5 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input development and execution from concept to completion
- Experience using SQL to pull data and metrics to deliver reports
- Experience with basic HTML website management and content management systems (CMS)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The ideal candidate will lead cross-functional initiatives spanning digital marketing brand campaigns influencer partnerships and performance marketing while managing stakeholder relationships with top smartphone brands. This position requires strategic thinking strong execution capabilities and the ability to drive results in a fast-paced data-driven environment.
Key job responsibilities
Marketing Strategy & Execution
1. Lead comprehensive marketing strategies for smartphone category including new product launches seasonal campaigns and brand partnerships
2. Drive traffic acquisition and conversion through integrated campaigns across digital channels (search display social media video)
3. Develop and execute co-marketing initiatives with smartphone brands to maximize launch impact and drive category consideration
4. Own marketing calendar planning and coordination across 15-20 major smartphone launches annually
Campaign Management & Performance
1. Design and execute full-funnel marketing campaigns from awareness through conversion including Notify Me campaigns deal reveals and post-launch amplification
2. Manage marketing budget allocation and optimize spend across channels to achieve ROI targets
3. Drive performance marketing initiatives including paid search paid social and programmatic advertising
4. Analyze campaign performance metrics and implement data-driven optimizations
Brand & Influencer Partnerships
1. Build and manage relationships with smartphone brand marketing teams for joint business planning and campaign execution
2. Lead influencer marketing programs including tech KOL partnerships and creator campaigns
3. Negotiate co-marketing investments and production budgets with brand partners
4. Coordinate celebrity endorsements and high-impact brand collaborations
Cross-Functional Leadership
1. Partner with Category Product and Operations teams to align marketing initiatives with business goals
2. Collaborate with Creative Content and Design teams to develop compelling campaign assets
3. Work with Analytics teams to establish measurement frameworks and reporting dashboards
4. Lead cross-functional project teams for major initiatives like festive season campaigns
Team Development & Stakeholder Management
1. Mentor and develop marketing team members (L3-L5 levels)
2. Present marketing strategies and results to senior leadership
3. Manage external agency relationships and vendor partnerships
4. Drive best practices and process improvements across marketing operations
About the team
This role operates in a fast-paced metrics-driven environment where customer obsession ownership and bias for action are critical. Youll work with cross-functional teams across India and global locations requiring flexibility and strong collaboration skills. The position offers high visibility with senior leadership and significant impact on business outcomes.
Key Leadership Principles Applied:
Customer Obsession: Deep understanding of smartphone customer needs and pain points
Ownership: End-to-end accountability for marketing outcomes and business results
Invent and Simplify: Drive innovation in marketing approaches while maintaining operational excellence
Bias for Action: Execute with speed in a competitive dynamic market environment
Deliver Results: Consistent achievement of goals despite challenges and constraints
- 5 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input development and execution from concept to completion
- Experience using SQL to pull data and metrics to deliver reports
- Experience with basic HTML website management and content management systems (CMS)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
- Cisco ISE
- Network Engineering
- LAN
- Computer Networking
- WAN
- Zigbee
- Technology Management
- 5G
- 3G
- MPLS
- Network Architecture
- 4G/LTE
About Company
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