Growth Manager

Role: Growth Manager
Job Type: Full-Time
Location: Gurugram

About Noguilt:
Noguilt is a multi-brand wellness group dedicated to transforming lives through personalized diet fitness and lifestyle programs. Alongside its core services the company operates a growing nutraceutical portfolio offering health-focused products such as teas chocolates proteins GLP-1 capsules and is expanding into injectable solutions. Backed by a team of qualified doctors nutritionists fitness experts and behavioral coaches Noguilt combines science-driven approaches with technology and empathetic support to deliver sustainable outcomes.

About the role:
Were looking for a D2C supplement brand doing 50L/month across 6 channels. Were looking for a Growth Manager to own paid acquisition and growth execution - someone who can run Meta and Google campaigns hands-on brief creatives intelligently and help build the D2C channel into a significantly larger revenue stream.

This is an individual contributor role with high ownership. Youll work directly with the VP of Commerce on growth strategy and execute with a Content Manager alongside you. Marketplace growth (Amazon Flipkart Blinkit Zepto listing and ranking) is managed separately - your focus is brand acquisition through paid channels.

Specifically this role will involve:

Paid social: Own Meta (Facebook Instagram) campaigns end-to-end - campaign structure audience segmentation creative testing budget pacing and ROAS optimisation. No agency hand-holding.

Paid search: Google Search Shopping for keywords. Keyword strategy bidding and landing page coordination with the Product team.

Quick commerce ads: Blinkit and Zepto ad campaigns for SKUs specifically. Coordinate inventory readiness with Samarth (SCM) before any campaign launches - a stockout during a Blinkit campaign is the worst possible outcome.

Creative briefing: Work with the Content Manager to brief and prioritise ad creatives. Communicate clearly what hooks formats and angles are performing - the creative team should never be guessing.

Performance reporting: Weekly campaign dashboard for the VP of Commerce. Own CAC ROAS and new customer volume numbers. Flag risks before they become problems.

Offer & promotion planning: Plan and execute sale events bundle offers and first-purchase incentives for D2C. Coordinate with Kritika (Retention) so acquisition offers align with the retention journey.

Ideal candidate will have:

3 5 years in performance marketing - D2C brand consumer startup or e-commerce brand strongly preferred. Agency background is acceptable only if you have brand-side accountability experience.

Hands-on Meta Ads Manager proficiency - can build a campaign from scratch structure audiences correctly and diagnose why an ad set is underperforming

Google Ads - Search Shopping minimum. YouTube a plus.

Has managed monthly ad budgets of 15L with real ROAS accountability

Understands creative performance - hook rate watch time swipe-through rate. Can give specific actionable feedback to a designer

Analytical - comfortable in Google Sheets can build a campaign tracker without being asked

Strong understanding of digital marketing performance marketing and analytics is essential

Candidates with proven hands-on experience in Meta Ads Google Ads and D2C growth may be

considered regardless of formal education

Qualifications:

Bachelors degree in Marketing Business or a related field preferred