Assistant Manager Marketing

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

We are looking for an experienced *Marketing professional* to manage and execute end-to-end marketing initiatives for our *mall portfolio*. The role involves strategic planning agency coordination media management and driving footfall through integrated marketing campaigns.

*Key Responsibilities:*

* Plan execute and manage integrated marketing campaigns for malls
* Coordinate with creative digital PR and media agencies to ensure timely and effective delivery
* Ensure brand consistency across all communication touchpoints

*Media Planning & Buying*

* Develop annual and campaign-wise media plans aligned with business objectives
* Coordinate media buying across print outdoor radio digital and on-ground platforms
* Track media performance ROI and optimize spends

*Social Media Oversight*

* Oversee social media strategy and execution across platforms
* Work closely with agencies to manage content calendars creatives and campaigns
* Monitor engagement trends and analytics to improve performance

*Influencer & Partnership Management*

* Identify onboard and manage influencers relevant to the retail and lifestyle space
* Coordinate influencer campaigns events and collaborations
* Track deliverables reach and campaign effectiveness

*Backend Coordination & MIS*

* Manage internal coordination with leasing operations and finance teams
* Prepare and maintain MIS reports campaign trackers and performance dashboards
* Handle budgets POs invoices and vendor coordination

*Desired Candidate Profile:*

* Experience in *retail / mall / real estate marketing* preferred
* Strong understanding of *media planning digital marketing and brand communication*
* Hands-on experience managing agencies and multiple stakeholders
* Good analytical communication and coordination skills
* Ability to manage multiple projects in a fast-paced environment