Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Summary:
The role of the Brand Communication Division is to expand our business in the sports and medical fields by directly engaging with customers and key opinion leaders (KOLs).
Through educational activities briefings and sampling initiatives we aim to enhance awareness and understanding of our brands and the the sports domain in particular we build networks with sports organizations government agencies sports schools coaches athletes and sports-related physicians.
Through alliances and collaborations with these stakeholders we create new business opportunities.
The Manager (Sports) leads these activities manages the team and collaborates with members from other departments to drive business growth
Key Responsibilities:
1. Sports Partnerships & Athlete Management
- Identify evaluate and onboard athletes runners and sports influencers (KOLs).
- Manage end-to-end athlete collaborations including contract finalisation deliverables and content tracking.
- Build long-term relationships with sports organisations academies and federations.
2. KOL Engagement & Community Building
- Identify and engage sports KOLs for content community runs and digital visibility.
- Track KOL performance deliverables and brand mentions.
- Create opportunities for community engagement through runs sessions and sports meetups
3. Sports or Dance Event Activations
- Plan and execute hydration stations expo setups and on-ground sampling at marathons and sports events.
- Coordinate logistics visibility staffing permissions and vendor management
- Ensure seamless execution and brand consistency across all touchpoints.
4. Gym & Studio sports facilities sports and dance schools Outreach
- Develop a structured outreach plan for gyms fitness studios running groups and sports hubs.
- Lead local activations sampling programs and tie-ups with key fitness partners.
- Maintain a robust database and pipeline of fitness partners.
5. Cross-functional Coordination
- Work closely with HOD Sales Medical and Digital teams for aligned execution.
- Support Sales with sports-driven opportunities to strengthen distribution and visibility.
- Coordinate with vendors for merchandise signage and activation material.
6. Reporting & Performance Tracking
- Maintain weekly and monthly dashboards for activities sampling athlete impact and ROI.
- Conduct post-event evaluations to identify learnings and improvements.
- Present performance insights to management and recommend next steps.
7. Team Management
- Setting goals and evaluating team members
- Building a team environment where everyone can work confidently and energetically
- Supporting the growth of team members
- Ensuring compliance
Required Skills & Experience:
- Bachelors degree in marketing Business Administration or a related field
- 1-3 years of experience in BTL marketing events or a related role-preferably within the sports fitness or wellness space.
- Strong organizational and project management skills
- Exceptional communication and networking abilities especially in the local fitness community.
- A proactive and creative mindset for problem-solving and campaign ideation
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Proficiency in MS Office.
- Has experience of being deeply dedicated to sports or dance with strong passion and dreams.
Personal Qualities:
- High energy and self-driven
- Detail-oriented with strong follow-through.
- Problem solver with a positive proactive attitude
- Comfortable with fieldwork and on-ground activities
- Ability to manage multiple projects simultaneously
- Having strong passion about contributing to people through work related to sports or Dance physical activities
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
