Brand and Marketing Lead

Recruitment Matters Africa Pvt Ltd

Job Location:

Harare - Zimbabwe

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Our client is seeking a strategic and highly driven Brand & Marketing Lead to shape and grow our brand drive acquisition and influence commercial outcomes through data-led marketing. This role is responsible for brand strategy integrated campaigns growth marketing digital performance and event management ensuring every touchpoint delivers a consistent and compelling experience. You will lead a small team manage cross-functional partnerships and deliver measurable marketing impact across acquisition retention and engagement.

Salary:

Negotiable

Responsibilities:

Strategic Marketing & Planning - Develop implement and review annual/quarterly marketing plans aligned to business goals. Manage marketing budgets spend efficiency and ROI reporting.
Growth Acquisition & Retention- Lead demand generation digital performance and lifecycle/retention campaigns.
Improve funnel conversions through A/B testing and continuous optimization.
Brand & Campaign Execution - Oversee integrated campaigns across digital ATL/BTL content and product marketing.
Ensure brand consistency across all marketing assets and channels.
Event Coordination & Brand Activations -Plan and deliver brand events ensuring on-brand execution strong audience engagement and positive ROI.
Digital Marketing & Performance - Manage website/app optimization analytics and performance reporting. Identify and address conversion bottlenecks and deliver uplift targets.
Leadership & Stakeholder Management - Lead and mentor the marketing team (Brand Officers Events Digital & Analyst roles). Collaborate with Product Technology Sales Customer Support and external agencies.

Key Skills:

Strong understanding of digital marketing lead generation and ROI modelling
Expertise in campaign strategy and execution
Strong analytical capability and data-driven decision-making
Excellent leadership communication and stakeholder management
User-centric mindset with ability to translate insights into action
Strong project management and brand execution discipline
Ability to use generative AI tools for content and optimization
Advantage: knowledge of financial services payments or fintech
Proven track record in leading marketing teams and driving strategic marketing initiatives.
Demonstrated experience in developing and executing strategic marketing plans that support business growth.
Hands-on expertise in digital and performance marketing with measurable impact on acquisition and ROI.
Practical experience managing customer lifecycle initiatives retention strategies or experience improvement programs.
Effective at presenting to executive management i.e. C-Level
Professionalism personal integrity a high internal commitment to achieve success
The ability to build and maintain a vast network of stakeholders in the ecosystem
Experienced in managing teams agencies or cross-functional partners to deliver high-quality outputs.

Qualifications:

Bachelors degree in Marketing Communications Business or related fields
Certifications in Digital Marketing Analytics and or CIM/HubSpot/Google Ads

Salary:

Negotiable

Responsibilities:

Strategic Marketing & Planning - Develop implement and review annual/quarterly marketing plans aligned to business goals. Manage marketing budgets spend efficiency and ROI reporting.
Growth Acquisition & Retention- Lead demand generation digital performance and lifecycle/retention campaigns.
Improve funnel conversions through A/B testing and continuous optimization.
Brand & Campaign Execution - Oversee integrated campaigns across digital ATL/BTL content and product marketing.
Ensure brand consistency across all marketing assets and channels.
Event Coordination & Brand Activations -Plan and deliver brand events ensuring on-brand execution strong audience engagement and positive ROI.
Digital Marketing & Performance - Manage website/app optimization analytics and performance reporting. Identify and address conversion bottlenecks and deliver uplift targets.
Leadership & Stakeholder Management - Lead and mentor the marketing team (Brand Officers Events Digital & Analyst roles). Collaborate with Product Technology Sales Customer Support and external agencies.

Key Skills:

Strong understanding of digital marketing lead generation and ROI modelling
Expertise in campaign strategy and execution
Strong analytical capability and data-driven decision-making
Excellent leadership communication and stakeholder management
User-centric mindset with ability to translate insights into action
Strong project management and brand execution discipline
Ability to use generative AI tools for content and optimization
Advantage: knowledge of financial services payments or fintech
Proven track record in leading marketing teams and driving strategic marketing initiatives.
Demonstrated experience in developing and executing strategic marketing plans that support business growth.
Hands-on expertise in digital and performance marketing with measurable impact on acquisition and ROI.
Practical experience managing customer lifecycle initiatives retention strategies or experience improvement programs.
Effective at presenting to executive management i.e. C-Level
Professionalism personal integrity a high internal commitment to achieve success
The ability to build and maintain a vast network of stakeholders in the ecosystem
Experienced in managing teams agencies or cross-functional partners to deliver high-quality outputs.