Marketing Communications Manager — B2B SaaS Professional Services
Job Summary
Help senior leaders at the worlds top law accounting and consulting firms rethink how they develop and reward talent. Youll own brand building and demand generation for an AI-powered performance and feedback platform used by Managing Partners CEOs and HRDs across Australia the UK and the US.
Why this role
Category momentum: Join a scale-up with deep roots in professional services and a modern AI platform that helps firms build high-performance cultures.
Strategic hands-on: Mix positioning and storytelling with campaign execution automation and analytics.
Global reach: Own impact across AU/UK/US markets and work closely with senior stakeholders.
What youll do
Brand & Positioning
Build awareness across law accounting and consulting; craft messaging that resonates with C-suite buyers.
Keep our voice consistent across every channel.
Digital & Demand
Optimize the website and conversion paths for firm decision-makers; lead LinkedIn strategy for MPs/CEOs/CPOs/HRDs.
Run email and marketing-automation programs; operationalize buyer-intent to surface in-market accounts.
Equip BD with qualified leads and sales enablement.
Content & Community
Orchestrate research podcasts and webinars; turn client outcomes into compelling stories.
Build a community that brings senior firm leaders into our orbit.
Events & Partnerships
Curate roundtables and special-interest groups; manage sponsorships and co-marketing with associations.
Plan integrated campaigns around industry and client events.
Technology & Analytics
Own the martech stack (automation CRM analytics). Use data to iterate and scale what works.
What youll bring
3 years in MarCommsideally B2B tech or professional servicesplus a relevant degree.
Fluency with HubSpot (or similar) social scheduling/LinkedIn for B2B email/newsletters and buyer-intent/ABM tools.
Analytics chops (GA social dashboards) and a basic grasp of web UX.
Superb writing detail obsession and the ability to juggle multiple campaigns.
A proactive analytical collaborative operator who turns insight into action.
Bonus: experience with professional services buyers thought-leadership programs and AI/performance tech.
How success is measured
Qualified pipeline contribution and lead quality.
Web engagement and conversion lift.
Social/community growth in target segments.
Content and event performance (downloads attendance ROI).
Team location & ways of working
Report to the Head of BD; collaborate with the CEO plus BD CX and Product. Work flexibly across AU/UK time zones with occasional travel for events (46x/year).
About Company
Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and ... View more