Product Positioning & Messaging: Develop clear differentiated messaging that communicates the value of business technology solutions to target segments.
Go-to-Market Strategy: Plan and execute product launches including internal enablement external communications and campaign rollouts.
Market Research & Competitive Analysis: Conduct market intelligence to understand customer needs industry trends and competitor positioning.
Sales Enablement: Create sales tools presentations and training materials to support the sales team in closing deals.
Content Development: Collaborate with content teams to produce blogs whitepapers case studies and product collateral.
Customer Advocacy: Identify and promote customer success stories to build credibility and drive adoption.
Performance Tracking: Monitor campaign effectiveness product adoption and customer feedback to refine marketing strategies
Educational Qualifications
- Bachelor s degree in Marketing Business Administration Communications or a related field.
- A Master s degree or MBA is an added advantage especially with a focus on technology or strategic marketing.
- At least 3 years of experience in product marketing preferably in B2B technology or SaaS environments.
- Proven track record of successful product launches and demand generation campaigns.
- Experience working with cross-functional teams in a fast-paced agile environment.
Requirements
- Deep understanding of B2B marketing principles and buyer personas.
- Familiarity with business technology landscapes (e.g. ERP CRM cloud platforms).
- Strong grasp of analytics tools and marketing automation platforms.
- Strategic thinking and market analysis.
- Exceptional written and verbal communication.
- Project management and multitasking.
- Data-driven decision-making and ROI analysis.
- Stakeholder engagement and influence.
- Customer-centric mindset.
- Proactive and results-oriented.
- Collaborative and team-focused.
- Adaptable to change and ambiguity.
- Creative problem-solving.
Strategic thinking and market analysis. Exceptional written and verbal communication. Project management and multitasking. Data-driven decision-making and ROI analysis. Stakeholder engagement and influence. Behaviours Customer-centric mindset. Proactive and results-oriented. Collaborative and team-focused. Adaptable to change and ambiguity. Creative problem-solving.
Education
Educational Qualifications Bachelor s degree in Marketing, Business Administration, Communications, or a related field. A Master s degree or MBA is an added advantage, especially with a focus on technology or strategic marketing. At least 3 years of experience in product marketing, preferably in B2B technology or SaaS environments. Proven track record of successful product launches and demand generation campaigns. Experience working with cross-functional teams in a fast-paced, agile.