Product Marketer

Lagos - Nigeria

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Product Positioning & Messaging: Develop clear differentiated messaging that communicates the value of business technology solutions to target segments.

Go-to-Market Strategy: Plan and execute product launches including internal enablement external communications and campaign rollouts.

Market Research & Competitive Analysis: Conduct market intelligence to understand customer needs industry trends and competitor positioning.

Sales Enablement: Create sales tools presentations and training materials to support the sales team in closing deals.

Content Development: Collaborate with content teams to produce blogs whitepapers case studies and product collateral.

Customer Advocacy: Identify and promote customer success stories to build credibility and drive adoption.

Performance Tracking: Monitor campaign effectiveness product adoption and customer feedback to refine marketing strategies

Educational Qualifications

Bachelor s degree in Marketing Business Administration Communications or a related field.
A Master s degree or MBA is an added advantage especially with a focus on technology or strategic marketing.

At least 3 years of experience in product marketing preferably in B2B technology or SaaS environments.
Proven track record of successful product launches and demand generation campaigns.
Experience working with cross-functional teams in a fast-paced agile environment.

Requirements

Deep understanding of B2B marketing principles and buyer personas.
Familiarity with business technology landscapes (e.g. ERP CRM cloud platforms).
Strong grasp of analytics tools and marketing automation platforms.
Strategic thinking and market analysis.
Exceptional written and verbal communication.
Project management and multitasking.
Data-driven decision-making and ROI analysis.
Stakeholder engagement and influence.
Customer-centric mindset.
Proactive and results-oriented.
Collaborative and team-focused.
Adaptable to change and ambiguity.
Creative problem-solving.

Strategic thinking and market analysis. Exceptional written and verbal communication. Project management and multitasking. Data-driven decision-making and ROI analysis. Stakeholder engagement and influence. Behaviours Customer-centric mindset. Proactive and results-oriented. Collaborative and team-focused. Adaptable to change and ambiguity. Creative problem-solving.

Education

Educational Qualifications Bachelor s degree in Marketing, Business Administration, Communications, or a related field. A Master s degree or MBA is an added advantage, especially with a focus on technology or strategic marketing. At least 3 years of experience in product marketing, preferably in B2B technology or SaaS environments. Proven track record of successful product launches and demand generation campaigns. Experience working with cross-functional teams in a fast-paced, agile.

Product Positioning & Messaging: Develop clear differentiated messaging that communicates the value of business technology solutions to target segments. Go-to-Market Strategy: Plan and execute product launches including internal enablement external communications and campaign rollouts. Ma...