Job Summary
Lead product strategy and commercial execution for audio accessories in Nigeria. You will identify consumer trends prioritize SKUs conduct local testing and ensure rapid market feedback to improve product-market fit.
Key Responsibilities
Market Trends & User Insights: Map local preferences (wired vs wireless ANC demand price sensitivity) and segment target consumers.
Portfolio & Roadmap: Define SKU mix across price bands quality tiers and use cases (music calls durability for outdoor/work).
Product Testing & Quality: Coordinate local QC trials in-market usability tests and partner lab checks to ensure suitability for local environments.
Launch & Activation: Collaborate with marketing and retail teams on launches including demos influencer sampling retail displays and promotions.
Field Feedback & Iterations: Gather retail feedback (returns complaints common faults) and drive firmware/hardware fixes or replacements with suppliers/HQ.
Commercial Enablement: Create product sell sheets demo scripts POS materials and train field teams.
Pricing & Promotions: Recommend competitive pricing bundles (phone audio) and seasonal promo plans.
Data & Reporting: Maintain sales return and CSAT dashboards; present insights to stakeholders.
Requirements
Requirements
Degree in Marketing Business Audio Engineering or related field.
35 years in product/merchandising for audio mobile accessories or consumer electronics in Nigeria/West Africa.
Familiarity with product testing QC and audio performance metrics (battery life latency IP rating).
Strong understanding of retail/channel dynamics and experience with influencer/marketing activations.
Proficient in Excel and basic data analysis.
Fluent in English; Hausa or French beneficial.
Willingness to travel for store checks and user testing.
Job SummaryLead product strategy and commercial execution for audio accessories in Nigeria. You will identify consumer trends prioritize SKUs conduct local testing and ensure rapid market feedback to improve product-market fit.Key ResponsibilitiesMarket Trends & User Insights: Map local preferences ...
Job Summary
Lead product strategy and commercial execution for audio accessories in Nigeria. You will identify consumer trends prioritize SKUs conduct local testing and ensure rapid market feedback to improve product-market fit.
Key Responsibilities
Market Trends & User Insights: Map local preferences (wired vs wireless ANC demand price sensitivity) and segment target consumers.
Portfolio & Roadmap: Define SKU mix across price bands quality tiers and use cases (music calls durability for outdoor/work).
Product Testing & Quality: Coordinate local QC trials in-market usability tests and partner lab checks to ensure suitability for local environments.
Launch & Activation: Collaborate with marketing and retail teams on launches including demos influencer sampling retail displays and promotions.
Field Feedback & Iterations: Gather retail feedback (returns complaints common faults) and drive firmware/hardware fixes or replacements with suppliers/HQ.
Commercial Enablement: Create product sell sheets demo scripts POS materials and train field teams.
Pricing & Promotions: Recommend competitive pricing bundles (phone audio) and seasonal promo plans.
Data & Reporting: Maintain sales return and CSAT dashboards; present insights to stakeholders.
Requirements
Requirements
Degree in Marketing Business Audio Engineering or related field.
35 years in product/merchandising for audio mobile accessories or consumer electronics in Nigeria/West Africa.
Familiarity with product testing QC and audio performance metrics (battery life latency IP rating).
Strong understanding of retail/channel dynamics and experience with influencer/marketing activations.
Proficient in Excel and basic data analysis.
Fluent in English; Hausa or French beneficial.
Willingness to travel for store checks and user testing.
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