Product Marketer

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is a technology company solving payments problems for businesses. Their mission is to help businesses in Africa become profitable envied and loved. They provide a suite of products to help businesses accept payments online and offline manage their operations and grow their business. Our client is driven by a commitment to excellence innovation and customer satisfaction.

Role Overview

Our client is hiring a Product Marketer based in Lagos Nigeria to own go-to-market strategy product storytelling and user adoption across our clients suite of products from business tools to consumer experiences.

Youll work closely with product managers designers engineers and brand storytellers to craft compelling product narratives bring new features to market and drive sustained growth across key segments. This is a hands-on cross-functional role focused primarily on product marketing.

Why this role matters

Our client builds for a wide range of users: developers business owners and everyday consumers. To earn trust and drive adoption we need to tell clear resonant stories about what were building and why it matters. This role will help them do that while also identifying strategic channels that get their products into the hands of the right people.

JobType: Full Time/Permanent

Location: Nigeria

Work Place: Hybrid

Requirements

Have 4 years of experience in product marketing content marketing or growth marketing ideally in an enterprise or B2B focused role.
Can understand how a technical product works and explain it in simple engaging language.
Are a strong writer with storytelling instincts and experience working across formats.
Have a sharp product sense and think deeply about what users need to know feel or do.
Are confident working with metrics and data and using them to improve content and campaigns.
Are proactive collaborative and excited to work across multiple teams and markets.
Can manage several moving parts without losing sight of the goal.

Bonus points if you:

Have worked on cross-country campaigns or understand pan-African customer contexts.
Have built community influencer or ecosystem partnerships around a product.
Are familiar with marketing analytics tools.

Responsibilities

Own product marketing and promotion efforts across our clients products from launch comms to long-term growth campaigns.
Collaborate with product design and brand storytelling teams to shape feature positioning and messaging.
Write clear compelling copy for product announcements feature pages onboarding content help guides and internal briefs.
Create go-to-market plans for new products and updates and drive execution among teams.
Plan and execute product-focused events online and offline that build visibility and engagement.
Track and report performance of product marketing efforts including adoption retention and feedback.
Develop product-led content (e.g. blogs social threads customer stories) that educates and inspires.
Conduct user research and competitive analysis to inform product positioning messaging and roadmap decisions.
Identify and support strategic growth efforts such as creator collaborations or integrations.

Benefits

Competitive compensation package and benefits
13th month bonus
USD Equity compensation
Full medical coverage
Wellbeing stipend
Generous leave and sabbatical policies
Hybrid working environment
Smart kind colleagues whore invested in your growth.