Senior Product Marketing Manager, Workflow Data Management

We are seeking a strategic senior product marketing manager to drive market entry strategy and category creation for our hyper-scaled proprietary database and analytics solutions in a large fast-growing market segment ($78B TAM per Gartner). As Senior PMM youll shape the future direction of our database and analytics portfolio lead go-to-market strategy development and build strategic ISV partnerships that accelerate market adoption. Youll be responsible for defining our market positioning and driving thought leadership in the integration data management database and AI space.

What you get to do in this role:

• GTM Strategy and Strategic Positioning: Own the narrative for our database and analytics portfolio and drive initiatives around new solution offerings. Define and execute strategies that establish our position as a market leader both internally (with sales product customer marketing and demand generation/campaigns teams) and externally (with analysts customers partners and through strategic PR/communications). Youll also partner with product leadership on roadmap pricing strategy and refining our sales narrative.
• Demand Capture and Ecosystem Development: Build comprehensive go-to-market plans that drive awareness and demand that deliver qualified pipeline across multiple prospect segments. Execute launch strategies across cross-functional teams that maximize market impact and drive adoption. Build and nurture relationships with industry analysts partners and thought leaders to expand our market influence. Regularly measure and optimize for effectiveness.
• Sales Enablement and Solution Growth: Partner with sales leadership to develop and execute strategies that drive seller up-skilling prospect qualification and opportunity acceleration. Build and manage sales enablement programs that equip the field with compelling narratives and competitive insights that win strategic deals with large enterprises.

Qualifications :

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
• 8 years of product marketing or product management experience ideally in the data or analytics space
• Deep experience in databases data management & governance and Insight-to-Action analytics use cases
• Demonstrated ability to work with Marketing functional leads Product Sales Ops and Sales teams while building strong relationships that drive results.
• Track record of successfully launching and converting demand on enterprise software products
• Excellent verbal and written communication skills with experience presenting to executives customers and analysts

FD21

For positions in this location we offer a base pay of $162600 - $284600 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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