Head of Product Marketing
Head of Product Marketing
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Job Description
Scopely is looking for a Head of Product Marketing to join our MAX games Division team in Barcelona on a flexible hybrid basis.
At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.
Welcome to MAX a Division of global gaming giant Scopely where gaming legends are reborn and new ones are made. We are home to celebrated classics such as Tiki Tripeaks Solitaire Bingo Bash Classic Casino and Looney Tunes. At MAX were not just reminiscing; were revolutionizing. Join MAX and be at the forefront of shaping the future of mobile gaming.
What You Will Do
The Head of Product Marketing for Social Casino will play a pivotal role in uniting creative product development and user acquisition efforts to drive success across Bingo Bash and GSN Casino. As a strategic leader youll shape and execute marketing strategies that elevate product visibility deepen player engagement and game specific creative identities in ways that resonate with the market. This role requires a sharp understanding of live game dynamics strong cross-functional influence and the ability to turn insights into action that aligns with both player expectations and business goals.
- Marketing Strategy & Positioning: Own and evolve the product marketing strategy for Bingo Bash and GSN Casino ensuring alignment with studio goals business KPIs and player needs. Define clear positioning messaging and audience strategy to differentiate in a competitive landscape.
- Brand Evolution & Performance Optimization: Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI IPM TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data market signals and player insights.
- Cross-Functional Leadership: Collaborate closely with product user acquisition and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions.
- Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends unmet needs and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time.
- Team Enablement & Influence: Lead mentor and develop the product marketing team fostering a culture of continuous improvement and professional growth.
What Were Looking For
- 8 years experience leading marketing strategy for mobile games.
- Experience leading rebranding repositioning or reinvigorating games.
- Strong foundation in product marketing with the ability to connect player insights positioning and go-to-market strategy - blending creative storytelling with a rigorous data-driven approach to drive both brand resonance and performance outcomes.
- Deep understanding of key mobile marketing KPIs player lifecycle strategies and performance optimization levers.
- Excellent cross-functional collaboration and communication skills - able to align diverse stakeholders and influence without direct authority.
- High comfort with marketing data and testing frameworks - you know what to measure how to measure it and how to act on it.
About Us
Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.
Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.
Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.
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Required Experience:
Director
Employment Type
Full Time
