Head of Marketing - B2C Fintech
Head of Marketing - B2C Fintech
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Job Description
Job Description
Head of Marketing - High Growth Successful Fintech B2C
- Play a key hand-on leadership role in a tech-enabled growth business.
- Influence shape and deliver to the marketing strategy and team culture.
- Drive measurable ROI growth and impact.
Join one of Australias most successful and profitable scale-ups powering growth across their sector.
Backed by strong performance and a proven business model that delivers seamlessly to customer needs youll be joining a business at the forefront of their product category. This is your chance to step into a career-defining leadership role where youll shape strategy drive customer acquisition and lead a high-performing team to deliver real impact.
If you thrive in a fast-paced growth-focused environment and want to influence marketing at scale while still staying close to the action this is the opportunity to take your career to the next level.
We are seeking a strategic dynamic and commercially-minded Head of Marketing to lead a sizeable diverse high performing team ensuring every initiative is anchored in data-driven insights and delivers measurable pivotal role will shape and execute our customer acquisition and growth strategy with the ultimate goal of driving ROI and amplifying brand impact.
Key Responsibilities
Develop and execute a marketing strategy to accelerate acquisition and strengthen brand equity.
Lead integrated performance marketing campaigns across paid search social display SEO and programmatic.
Drive marketing automation email campaigns and customer engagement initiatives to boost lifecycle value.
Own and optimise a multi-million-dollar annual marketing budget.
Analyse customer and campaign data to inform decision-making optimise ROI and deliver on KPIs.
Oversee PR media relations and brand storytelling to enhance market visibility and credibility.
Lead and develop a multi-disciplinary marketing team in a fast-paced digital-first environment.
About You
Senior hands-on marketing leadership experience ideally in high-growth B2C start-up or scale-up environments.
Proven track record in customer acquisition performance marketing and growth strategies.
Strong expertise in CRM marketing automation and digital channels.
Commercially savvy with the ability to balance strategy and execution.
Data-driven mindset with strong analytical skills.
Curious resourceful and comfortable testing new ideasincluding practical applications of AI.
Exceptional leadership skills with experience managing large cross-functional teams.
Required Experience:
Director
Employment Type
Full Time
