Head of Marketing - Greater China Region
Head of Marketing - Greater China Region
Posted on :
24-08-2025
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1 Vacancy
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Job Description
As the head of marketing - Greater China Region you will use your planning organization and execution skills to help the company profitably grow in the Greater China Region. We are looking for a trustworthy self-driven motivated and accountable individual to support the marketing efforts of the team based in the Greater China Region while collaborating and integrating within the global strategy. When working within a team-based environment you will have the opportunity to work with team members from different disciplines from around the world agency partners and trade show producers. You will take ownership of campaigns with direct supervision from the Regional Marketing Manager for Greater China (based in Mainland China Hongkong Taiwan) and work alongside the regional Business Development Team in GC Experiential and the Digital Creative and Product Marketing teams in a group effort to execute Xsolla the overall global marketing strategy. This role is based in Beijing China.
RESPONSIBILITIES
- Identify the Greater China market needs to strengthen and increase Xsollas brand awareness while synergizing with local customs and methods
- Deliver a localized website and local (digital) marketing plan specifically for Greater China market
- Develop key areas of focus and KPI for marketing in the Greater China market
- Work within the global marketing organization to deliver execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in Greater China.
- Create manage execute measure and report on marketing projects and initiatives across the responsible Commerce and Funding products solutions and services.
- Work with the events team to plan secure contract execute and deliver small medium digital and offline trade shows taking place within your region.
- Manage the day-to-day interaction of external partners on behalf of the company within your region including but not limited to: digital media planning agency public relations contracted agency and trade show production companies.
- Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events.
- Collaborate with regional business development teams to generate unique content aimed at onboarding new leads securing meetings and helping integrate products and solutions efficiently.
- Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
- Work with the digital marketing team to execute and deliver paid advertising organic/paid social media content distribution influencer webinar virtual content video content blogs ebooks and other marketing campaign collateral and materials.
- Establish and lead localized teams covering Social Media PR Events Dedicated Websites ABM and tailored Outreach Campaigns.
- Leverage expertise in digital paymentsthe gaming industry and developer ecosystems to design culturally resonant growth strategies.
- Align with 7 other CMOs to share global resources while maintaining regional autonomy.
REQUIREMENTS
- Strong data analysis and measurement skills
- Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
- Experience working with or for digital media agencies trade show producers and public relations agencies
- 10 years in tech/gaming marketing 3 years as regional lead in MNCs.
- Fluent bilingual (English for corporate communication Mandarin for local execution).
By submitting the following job application form you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to .
Required Experience:
Director
Employment Type
Full Time
Key Skills
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