Head of Marketing for Denmark and Luxembourg
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Job Location:
Copenhagen - Denmark
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About Wolt
At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.
The Marketing Lead / Head of Marketing is a strategic role focused on commercial brand content and social media marketing for the country. Reporting to the Regional Director of Growth & Marketing this individual will lead partnership relationships with merchants to develop co-marketing campaigns execute social media campaigns together with local influencers and create the content and assets needed for running local and hyper-local campaigns and initiatives while ensuring that the country marketing adheres to global brand guidelines and is aligned with business objectives. This role involves understanding the growth levers for the country and investing where it makes the most sense leveraging both local and global resources and channels and optimizing for growth and efficiency.
Our humble expectations
Skills & tools
Strategic marketing planning and campaign execution (organic & paid)
Social media management and content creation
Partnership marketing co-branding and budget optimization
Languages
Strong English skills plus local language fluency where needed
Education & experience
Bachelors in Marketing Business Communications (or similar) or equivalent experience
610 years in strategic & operational marketing ideally in B2C tech or e-commerce
Comfortable in cross-functional matrixed setups
Leadership
Experience leading and developing marketing teams with a people-first mindset
What you will be doing
- Work closely with the Regional Campaign Planning team as well as global marketing teams to ensure that the country marketing calendar aligns with global strategic initiatives
- Form the marketing strategy for the country taking into account OKRs and available budgets and balancing local and global campaigns
- Coordinate with local leadership and GMs global marketing teams and commercial teams to align marketing strategies with overall business objectives
- Identify and secure new partnerships while nurturing existing relationships; participate in meetings with big accounts with the commercial team
- Design and execute joint marketing campaigns with our partners to increase visibility and drive mutual growth
- Execute social media campaigns by partnering with local influencers as well as with the Regional Brand team to ensure brand guidelines are enforced
- Support Campaign Planning teams in city and area expansions
- Oversee the creation of marketing materials and promotional content tailored for local campaigns
- Lead a team of Marketing Managers/Specialists and support their development
Our Commitment to Diversity and Inclusion
Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and deli ... View more
