Head of E-Commerce Marketing - B2B / B2C
Head of E-Commerce Marketing - B2B / B2C
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$ 160000 - 160000
1 Vacancy
Job Description
This is a hybrid role based in Dripping Springs TX that leans more towards being on-site.
Our client is a booming E-Commerce company (B2B and B2C) with a vision to become the Amazon of their category-and marketing is at the heart of how theyll get there. As our Senior eCommerce Marketing Leader you will own and shape the companys marketing strategy across all platforms and channels. From performance marketing to branding e-commerce experience to creative content this role touches every part of our growth engine. Youll thrive here if youre a hands-on leader who loves building testing scaling and collaborating with entrepreneurial stakeholders in a fast-paced evolving environment. This is your chance to take a high-growth ecommerce company to the next level-and shape the future of how this category of products is bought online.
Essential Responsibilities:
Marketing Strategy & Leadership
- Lead and execute a comprehensive growth-focused marketing strategy to drive revenue customer acquisition and brand recognition across digital and offline channels.
- Collaborate with the Chief Visionary Officer (CVO) and marketing team to shape and execute branding strategy ensuring alignment across visual identity tone and photographic style for a cohesive and compelling brand presence.
- Maintain flexibility and adaptability-able to pivot strategy based on real-time data and changing business priorities.
- Manage internal marketing resources and external freelancers/agencies balancing speed quality and return on investment.
Execution & Channel Management
- Own omnichannel marketing planning and execution including paid search paid social SEO email/SMS retargeting marketplaces and affiliate programs.
- Oversee the e-commerce experience and partner on conversion rate optimization (CRO) A/B testing and UX/UI enhancements to drive performance.
- Apply a strong understanding of customer segmentation to support targeted marketing efforts and lifecycle strategies.
- Advise on marketing tech stack decisions including automation segmentation and personalization tools that support scalable growth.
Analytics & Reporting
- Leverage data platforms and analytics to inform decision-making; monitor key performance indicators (KPIs) attribution data and customer insights to optimize spend and strategy.
- Provide clear and regular reporting to leadership on marketing performance growth opportunities and actionable insights.
Cross-functional Collaboration & Project Management
- Demonstrate strong project management skills with an ability to initiate execute and close out marketing initiatives effectively.
- Work cross-functionally with e-commerce customer success finance and operations teams to align marketing efforts with strategic initiatives and product launches.
Required Experience & Leadership
- Successfully led and scaled e-commerce marketing strategies that drove measurable growth in revenue conversion and customer acquisition-ideally across both B2B and B2C channels.
- Demonstrated ability to build and manage high-performing marketing teams with a track record of coaching mentoring and getting results through others.
- Led multiple projects to completion across channels and departments-excellent at managing timelines vendors internal stakeholders and competing priorities.
- Drove cross-functional collaboration with sales customer success finance and operations to execute launches promotions and lifecycle initiatives that aligned with company goals.
- Managed and optimized marketing budgets ensuring investment efficiency and alignment with strategic growth goals.
Technical & Functional Expertise
- Led omnichannel marketing campaigns-including paid search paid social email/SMS retargeting SEO affiliate and marketplaces-while optimizing spend through data-driven iteration.
- Owned conversion rate optimization efforts working hands-on with A/B testing landing page optimization and UX improvements to increase e-commerce performance.
- Rolled out and optimized performance marketing campaigns with clear ROI; can point to past campaigns where customer acquisition costs dropped or ROAS increased due to your direction.
- Deep comfort with e-commerce platforms (e.g. Adobe Shopify WooCommerce) and the ability to troubleshoot or guide cross-functional improvements alongside product and dev teams.
- Fluent in analyzing marketing KPIs using tools like Google Analytics (GA4) Klaviyo Meta Ads and Google Ads to inform budget allocation targeting and creative decisions.
- Hands-on knowledge of marketing tech stack tools like Klaviyo GA4 Meta Ads Manager Google Ads and similar platforms.
Personal Attributes & Soft Skills
- Known for strong communication skills and the ability to influence and align executive stakeholders peers and cross-functional team members.
- Adept at pivoting when something isnt working-can reprioritize quickly and lead the team through ambiguity with clarity and calm.
- Comfortable working in fast-paced entrepreneurial environments where vision adaptability and grit are essential.
- You appreciate and understand branding but prefer to partner with someone to carry that part out so you can focus on growth.
Nice-to-Haves:
- Experience with subscription-based replenishment or bundling models that require lifecycle and retention marketing strategies.
- Exposure to regulated industries (chemicals medical lab supplies) with an understanding of how to navigate compliance in messaging and advertising.
- Creative sensibility and a collaborative approach to visual storytelling-experience guiding brand look/feel through photography design or visual campaigns.
#ZR
Required Experience:
Director
Employment Type
Full-Time
