VP, Head of Marketing - APAC
VP, Head of Marketing - APAC
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Job Description
Who We Are
Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 400000 points of transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media
Why Authentic
Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.
What Youll Do
The Head of Marketing APAC will oversee Lifestyle Brand Marketing including content development integrated marketing management creative and marketing strategy. Reporting directly to the Regional President APAC and EVP Head of Greater China youll be responsible for spearheading all brand marketing efforts supporting our Lifestyle portfolio brand properties in APAC. This role embraces strategic planning and execution oversees brand building and drives best-in-class support and enablement for our brand licensing partners within region. The Head of Marketing APAC is also responsible for developing relationships with regional licensing partners to drive awareness of unique product and experiential launches in media events merchandise and endorsements rooted in the annual brand plan. This role will liaise regularly with internal and external partners to ensure that marketing plans are on budget goals are being met and support sales and brand initiatives.
What youll be working on
- Oversee the implementation and performance of brand and marketing initiatives in support of each brands vision and business goals in the region. Lead development and execution of local marketing strategies that tie to overall brand goals
- Participate in country and/or region brand strategy planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data and identify brand growth opportunities
- Lead cultivate facilitate best-in-class partner support and management assuring the delivery of outstanding marketing services and support with in-market team members and partners that results in the best possible brand experience in region
- Work with Business Development and Brand Management to achieve business growth goals in the region
- Work closely with global marketing teams to receive and deliver to the partners seasonal assets (product & campaign imagery VM PR Social etc.). Traffic partner requests through the appropriate internal process
- Identify ongoing research needs by brand; manage research projects present findings to key stakeholders and make informed recommendations for action
- Monitor and manage regional marketing spend and drive the creation of quarterly hind sighting presentations for all local marketing activities
- Facilitate consistent brand messaging across all consumer touchpoints (i.e: liaison with partners in region on social media scheduling and reporting)
- Assist with the process of onboarding new licensing partners
- Support global head of marketing in spearheading Regional Brand Summits that communicate the brand message to external partners
Must Haves:
- Has at least 10 years of experience in brand lifestyle marketing and management
- Expertise in the Fashion &Lifestyle sector with broad experience in media content endorsements social digital and integrated marketing campaigns
- Lead digital and influencer campaign structure
- A minimum of five years experience planning and executing annual marketing budgets of USD 10M or more
- Proven track record in creating and executing strategic brand and marketing campaigns and initiatives that resonate across consumer touch points
- Strong understanding of influencer and social media marketing
- Strong analytical and research skills
- Excellent verbal communication written communication and presentation skills
- A confident action-oriented mindset
- Must have strong computer proficiency with strength in MS Office (Word Excel PowerPoint etc.)
- Experience using AI tools to enhance presentations and creative assets
- Bachelors degree in business marketing or a related field
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email employment websites and social media and may include fake interview requests offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website () or through our verified LinkedIn page ( does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @ email address.
- We will never ask you for sensitive personal information payment or banking details as part of the hiring process.
If you believe youve been contacted by someone impersonating an Authentic team member please report it immediately by emailing
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation please contact
To access Authentic sPrivacy Policy which contains information regarding data collected from job applicants and how we use it please click here:
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Employment Type
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