Digital Marketing Specialist - Casino

One of the bestknown names in cruising Princess is the worlds leading international premium cruise line and tour company carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply cannot. The Love Boat promises something for everyone.

We are looking for an amazing Digital Marketing Specialist Casino to fill this role which is based in our Fort Lauderdale FL office. This role will oversee the creation and optimization of our casino digital marketing strategies. The individual will become the daytoday operational expert for Adobe Journey Optimizer responsible for building A/B testing QA and launching specialized casino marketing campaigns. Additionally the position will coordinate test and launch campaigns in the Casino Rewards Vault through various digital marketing outlets and onboard technology. Finally the role will manage the coordination and delivery of fullfunnel analytics for the digital campaigns executed by the casino department.

Here is a summary of what Princess is looking for in itsDigital Marketing Specialist CasinoIs this you

Responsibilities

• Digital Strategy Development and .
• Content Management.
• CrossFunctional Collaboration.
• Budget and Resource Management.
• DataDriven Insights and Analysis.
• The Digital Marketing Specialist will be responsible for developing implementing and managing digital marketing campaigns that promote the companys products services and brand.
• The role will require a strong understanding of digital marketing strategies analytics content creation SEO SEM social media email marketing and paid media.
• The ideal candidate should be datadriven creative and capable of optimizing digital efforts across multiple platforms.
• Digital Marketing Campaign Coordination and .
• Coordination and delivery of Campaign Analytics.
• Help plan coordinate execute and analyze casino A/B testing.
• Work with international partners to ensure compliance with local regulations.
• Casino web component coordination.
• Coordinate other digital marketing efforts.

Requirements

• 3 years of experience in digital marketing campaign management.
• 3 years of experience in the travel tourism or hospitality industry or a position providing direct customer service.
• Intermediate level of proficiency creating developing and executing digital marketing campaigns (specifically email)
• Acute attention to detail and the ability to parse review and assure accuracy in highly segmented marketing campaigns.
• Basic knowledge of databases dataflow and segmentation.
• Ability to manipulate complex data sets and numerical fluency.
• Proficiency in Microsoft Office Word/Excel/PowerPoint
• Experience with the Adobe Digital Marketing suite of products.
• Experience with Tableau Microsoft PowerBI Business Objects or other analytical reporting products.
• SQL or data manipulation languages such as Python.
• Snowflake or similar relational databases.
• Web UI/UX understanding and languages (HTML)
• Excellent verbal written and oral communication skills.
• Strong relationship building skills and ability to work collaboratively and enthusiastically within and across multiple departments.
• Willingness to Speak Up to avoid problems and inaccuracies.
• Desire to learn and find ways to constantly improve process delivery and the removal of friction from guest bookings.
• Experience in International Marketing
• Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g. H1B status).

This position is considered Hybrid and follows the Companys schedule of three days in the office per week (Tuesday Thursday). However beginning in 2027 employees in this position will be required to work onsite at our new headquarters in Miami FL.

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives

Our Culture Stronger Together

Our highest responsibility and top priority is compliance environmental protection and the health safety and wellbeing of our guests the people in the communities we touch and serve and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials Corporate Vision Statement and our Core Values at: is an equalopportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.

Americans with Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process please contact

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