Tour Marketing Director
Tour Marketing Director
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Job Description
Job Summary:
Company: Live Nation
Department: Global Touring
Location: Farringdon London
Reports to: Senior Marketing Director International
Working Hours: Full time
Job Type: Permanent
Role Description
The Director of Tour Marketing will be part of the Tour Marketing team which is responsible for supporting our artist agency and management representative partners in the development of marketing campaigns for internationally booked club theatre arena and stadium tours across EMEA. This person will provide best in class service and foster strong relationships with our partners. They will act as a strategic partner to our clients in developing marketing plans and work internally with subject matter experts to develop the most innovative and effective marketing proposals. Bottom line they are responsible for elevating the level of service we provide to our touring clients.
What its like to work in the Team
Live Nations Concerts Division is where tours are born artists come to life and fans get to experience the rush of live music. The EMEA Global Touring team is a diverse group of individuals made up of promoters marketing ticketing finance and production. We foster a fun and upbeat work culture with no shortage of opportunities.
We want everyone to feel like they belong and can thrive in our community so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.
What we can offer you
Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room onsite gym equipment plus fitness and meditation addition to this the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.
Who you are
A relationship driven individual who is passionate about live music and the future of marketing. You are a natural leader and are able to manage and motivate a team to deliver. You are an excellent communicator and relationship builder and develop and maintain strong professional relationships with both internal and external stakeholders. You are a partner to our client and artist teams not an order taker - you help advise and collaborate with them to balance priorities and ensure we are developing the best marketing plans to achieve their goals. You are adept at translating client and artist needs into actionable insights and can clearly communicate with internal teams to deliver marketing plans that meet their goals. You work well in a collaborative fast paced environment and are excited about the future of live event marketing. You are an expert at managing multiple projects stakeholders and priorities at the same time. You are passionate about music and being part of a team that connects fans to the artists they love.
Competencies / Skills / Knowledge / Experience
- Substantial marketing experience in live music entertainment or industry related field
- Proven track record of outstanding client relationships
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Strong written and oral communication skills
- Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management
- Ability to prioritise and meet deadlines
- Excellent organisational skills and attention to detail
- Strong time management skills and attention to detail
- Ability to recognise and define problems collect information establish facts and implement innovative solutions
- Strong Microsoft Office Suite G-Suite skills
- Ability to learn and efficiently use project management software/tools
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
- Work well in a team environment
- Ability to adapt communicate and manage in a fast-paced environment
- Highly organised with a proactive work ethic
- Passionate about music and live experiences
- Creativity skills and problem-solving aptitude
What the role includes
- Act as the key internal contact for artist management teams for Live Nation Tours
- Create and maintain relationships with external company partners including artists managers and agents to provide excellent client services
- Work cross functionally with various internal teams to guide the development of tour marketing campaigns for multiple Live Nation tours
- Develop detailed briefs for international promoters and marketing teams to produce industry-leading campaigns
- Analyse past purchaser data and use research tools to drive decisions and shape marketing strategy for tours
- Manage marketing budgets for tours to achieve business objectives
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of but not limited to advertising promotions media events and PR and content creation
- Coordinate the development of tour assets including radio spots TV spots video ad units static banner assets social content partnership with creative teams
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Develop established relationship and partnership with Talent Buyers on Touring and Talent team
- Work closely with Live Nation Partnership teams to develop and fulfil partner agreements
- Manage pre-show/day of show press with press teams for Live Nation concerts on occasion acting as contact for international media
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with. Its talent that matters to us and we encourage applications from people irrespective of their gender identity race sexual orientation religion age disability status or caring responsibilities.
The Company
Live Nation Entertainment is the worlds leading live entertainment company comprised of global market leaders: Ticketmaster Live Nation Concerts and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40000 shows and 100 festivals annually for nearly 4000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information visit
APPLICATION DEADLINE: Wednesday 30th July 2025. We reserve the right to close applications at any time so encourage early application where possible.
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Required Experience:
Director
Employment Type
Full-Time
