Digital Marketing Manager

ABOUT CARRIAGEWORKS

Carriageworks is a thriving cultural centre located on Gadigal land in Redfern Sydney. Built within the spectacular Eveleigh Railway Workshops it hosts vibrant arts events and a thriving creative industries program. As well as popular events such as the weekly Farmers Market Sydney Writers Festival Australian Fashion Week and Sydney Contemporary Art Fair Carriageworks presents its own compelling programme of music theatre dance and visual arts. With recent renewal at both executive and board levels Carriageworks is poised for a transformative phase in its history promising significant growth and impact in the years ahead.

CARRIAGEWORKS VALUES

• Respect Each Other: Everyone is welcome. Everyones voice is important. We learn from each other by listening with empathy and care.
• Share The Journey: Support others to be their best. We act with integrity and trust. We are collectively responsible.
• Be Adventurous: Embrace creativity. We search for courageous ideas and new opportunities.
• Take A Long View: Respect country prioritise sustainability and nurture new ways of thinking out of old. We lay foundations for generations to come.

OPPORTUNITY

Carriageworks is looking for a Digital Marketing Manager to lead the digital charge for one of Australias most dynamic contemporary multi-arts organisations.

In this hands-on role youll drive digital strategy across platforms to grow audiences deepen engagement and increase ticket sales. Youll be a digital storyteller and strategist with a strong grasp of analytics and a passion for the arts.

Working closely with a collaborative marketing team and external partners youll lead digital planning publishing content performance and innovation across:

• Organic Social Media & Community Engagement
• Paid Campaigns (Digital Advertising & SEM/SEO)
• Copy and Content Creation
• Email and SMS Communications (CRM/Direct Marketing)
• Website and SEO Management
• CRM Data Insights and Integration (Analytics & Reporting)

KEY RESPONSIBILITIES

Duties include:

• Developing and executing targeted social and content strategies across digital platforms
• Managing and optimising paid campaigns with internal and agency support
• Writing compelling content for web email and social in Carriageworks brand voice
• Overseeing email marketing and SMS communications including monthly enews
• Maintaining and improving the Carriageworks website applying SEO best practices
• Analysing performance data and producing monthly digital reports and post campaign reports with key insights

PREFERRED CRITERIA

• 5 years experience in digital marketing experience in the arts or events is a bonus
• Strong writing skills and the ability to create engaging digital content with a consistent tone of voice that drives audience connection and ticket sales
• A proven track record in developing and executing innovative paid and organic social media campaigns
• Experience managing a digital content calendar across multiple platforms
• Hands-on knowledge of CMS (e.g. WordPress) email marketing tools (e.g. WordFly Mailchimp) and analytics platforms
• Confidence in analysing data and reporting on performance across web email and social media with the ability to turn insights into action
• Excellent organisational and project management skills with the ability to juggle multiple priorities
• A flexible can-do attitude including the willingness to work occasional evenings and weekends as required

DESIRABLE CRITERIA

• Knowledge of Adobe Creative Suite WordFly and Tessitura
• Familiarity with the arts industry
• Familiarity with project management systems like SmartSheet and Brandwatch

BENEFITS

• Access to complimentary tickets for Carriageworks shows.
• Paid parental leave.
• Strong diversity and inclusion priority.
• Employee social functions to connect with your colleagues.
• Professional development and training to grow your skills and career.
• Free and confidential Employee Assistance Program to support your wellbeing.
• Breakfast supplies to get your morning off to the right start

APPLY

Please submit the following documents to

• Resume
• Examples of EDM website and social media content you have created
• Cover Letter outlining your experience against the role responsibility areas.

Applications will be treated in the strictest confidence.

Application closing date: Tuesday 5th August 2025

DIVERSITY

At Carriageworks we are committed to creating an inclusive and diverse workplace that mirrors the creativity and dynamism of the arts we champion. We welcome and encourage applications from people with disability the LGBTIQ communities from Aboriginal and/or Torres Strait Islander people and people from culturally and linguistically diverse backgrounds.