Digital Marketing Engagement Administrator
Digital Marketing Engagement Administrator
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Job Description
Join Our Team and Make a Difference in Higher Education!
At the System Administration office at the University of Colorado we are dedicated to building a workplace where everyone feels valued supported and empowered to thrive. Our office is committed to fostering a culture where employees find community a sense of belonging and the opportunity to contribute meaningfully to our mission and purpose.
By joining our team youll have a direct impact on shaping the future of higher education. In addition to the Office of the Board of Regents the University of Colorados system administration includes 19 units that provide essential services to CUs campuses in Aurora Boulder Colorado Springs and Denver as well as the Office of the President. While not a part of any one campus we are proud to serve in the centralized office for the University system. Together we ensure CU continues to deliver outstanding education groundbreaking research and valuable service to our communities.
We believe in creating an environment where the unique experiences and perspectives of everyone are embraced enriching the work we do and the strategic outcomes we pursue. If youre passionate about making a difference contributing to a dynamic team and supporting a mission that matters we encourage you to apply and be part of our journey. Learn more about CU System Administration.
Position Summary:
The CU System Office of Advancement provides excellent customer service strategy expertise and efficiency to our partners on CUs campuses and at the University of Colorado Foundation. We support CUs fundraising and engagement goals through advancement operations that include constituent research anddevelopmentdatamanagement business intelligence technical architecture annual giving planned giving gift administration marketing and communications IT budget and finance and more.We believe that a healthy office culture is foundational to our success. We create this by bringing together a diverse team of colleagues and infusing our core valuesWork Together Think Big Be Good and Have Funinto our work every day.
The Digital Marketing & Engagement Administrator designs and deploys email marketing campaigns using Salesforce and Marketing Cloud to help fulfill the University of Colorados fundraising and engagement goals. It will also help the university prepare for the forthcoming integration of a Marketing Cloud Salesforce org with a donor fundraising Salesforce org.
Primary duties include creating email marketing campaigns designing journeys and automated workflows helping stakeholders develop more sophisticated email marketing campaigns developing data analyses of campaign effectiveness and designing and evaluating tests of user interaction. Alongside other colleagues this role will also contribute to the integration of two Salesforce orgs: 1 eComm which uses Marketing Cloud and Cvent and 2 Ascend which is CUs donor and fundraising CRM. This integration will considerably expand CUs ability to engage its constituents and build more meaningful relationships between the university and its donors who give passionately to support it.
Where You Will Work:
The CU System Office of Advancement follows a flexibility first approach to work that defines how we manage and make use of inperson time. As a fully remote position this role will work remotely with the exception of four separate callback weeks per year when all our colleagues are expected to be together in the office. During callback weeks this role is expected to work from the CU System office at 1800 Grant St. in Denver Colorado. Any additional inoffice time will be determined by this roles direct manager.
Equal Opportunity Statement:
CU is an Equal Opportunity Employer and complies with all applicable federal state and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity and we encourage individuals from all backgrounds to apply.
Duties & Responsibilities:
Campaign Development Management & Analysis
- Design build and execute email marketing campaigns using Salesforce and Marketing Cloud to help fulfill CUs fundraising and engagement goals.
- Develop and manage automated workflows using Journey Builder and other functionality to help CU nurture relationships with donors alumni patients and other constituents.
- Create dynamic audience segments using filtered data extensions Automation Studio queries and Salesforce reports.
- Support the implementation and use of Salesforce and Marketing Cloud functionality to enhance existing fundraising and engagement marketing campaigns.
- Research and develop methods for testing user interaction like A/B testing and other experiences.
- Assist in creating data reports and visualizations to evaluate the effectiveness of marketing campaigns and provide input for future improvements. Apply UI/UX knowledge to create engaging and pleasing communications that resonate with recipients and drive them to a call to action.
- Ensure alignment with university branding guidelines.
Technical Development Innovation & Continuous Learning
- Assist in optimizing existing Salesforce and Marketing Cloud applications to support effective campaign and improve constituent engagement.
- Work with technical teams to support and maintain current capabilities while preparing for new system features. Participate in continuous learning initiatives by supporting the adoption of new technical tools and approaches including basic applications of artificial intelligence. Contribute to improving datadriven constituent segmentation and engagement.
- Help manage and optimize data within Salesforce and Marketing Cloud ensuring data integrity and accuracy.
- Support testing documentation and maintenance of marketing applications and tools including developing new processes identifying and solving issues and creating technical and user support documentation.
Salesforce Org Integration
- Assist in preparing for the integration of the Marketing Cloud Salesforce org that is used for email/event communications with the Ascend Salesforce org that is used for fundraising and donor data.
- Assist in evaluating existing processes to address stakeholder needs and provide support for implementing updates as directed to prepare for integration opportunities.
- Provide support for integration tasks to help the team maintain consistent email engagement services and constituent marketing strategies.
- Collaborate with colleagues to assist in implementing a multiorg architecture within Marketing Cloud and support data and technical architecture tasks as needed. Support the refinement of data models and structures that enable better constituent insights.
Stakeholder Collaboration & Support
- Work with stakeholders to support alignment with established university goals and strategies. Create training initiatives such as lunch & learn Zoom sessions to spark ideas and educate stakeholders across the university.
- Provide excellent customer service and daytoday support to stakeholders who request Digital Marketing assistance to design build and execute email communication campaigns often in partnership with CUs University Information Services (UIS) team.
- Help regularly refine the Digital Marketing teams service catalog to accurately communicate the services the team provides to university stakeholders. Participate in refinement of the structure and direction of the Digital Marketing team to ensure alignment with strategic goals.
What We Offer:
Salary: The anticipated hiring range has been established at $87000 $93000.
CU System Administration takes into consideration a combination of the selected candidates education training and experience as it relates to the position as well as the positions scope and complexity internal pay equity and external market value when determining a salary level for potential new employees.
Benefits: With our unparalleled range of benefits including topnotch healthcare comprehensive wellness programs enriching professional development and a dynamic worklife balance we ensure your holistic growth and happiness.
- Nocost or lowcost medical & dental plan options some inclusive of IVF assistance.
- Disability Life Vision Insurance options.
- Multiple retirement planning options including a mandatory 401(a) plan where CU contributes 10 of your gross pay a 401k or 403b plan and a 457 deferred compensation plan.
- Pretax savings plans such as Health care and Dependent care flexible spending accounts.
- Embrace a healthy worklife balance with ample sick and vacation leave along with at least 12 paid holidays. This includes a dedicated week off for winter break.
- 6 weeks of parental leave to adjust to the joys of parenthood.
- A tuition benefit program for you and/or your dependents.
- Free RTD EcoPass and Free Onsite Parking at our 1800 Grant Street Office.
- Many additional perks & programs with the CU Advantage.
Additional taxable fringe benefits may be available.
For more information on benefits programs please review our Comprehensive Benefits Guide.
Qualifications:
Minimum Qualifications:
Please ensure your resume includes any and all relevant experience to be accurately assessed against these qualifications. You must meet all minimum requirements listed at the time of application to be considered for this role.
- Bachelors degree from an accredited institution of higher education or equivalent experience (education requirement may be substituted by professional experience on a year for year basis).
- Three 3 years experience using Salesforce and Marketing Cloud to design build and execute email marketing campaigns with experience in Email Studio Journey Builder Content Builder Automation Studio or Einstein.
- Experience in the following:
- HTML
- SQL queries
- Working with large data sets
- Using marketing tools and platforms
Preferred Qualifications:
- Advanced degree from an accredited institution of higher education.
- Five 5 years professional experience as indicated above.
- Experience in the following:
- Artificial intelligence toolsets in marketing contexts
- Contributing to a multiorg integration within Marketing Cloud
- Marketing Cloud certifications including Marketing Cloud Email Specialist and Marketing Cloud Administrator
- AMPScript
- CSS
- Agile methodologies
Knowledge Skills and Abilities:
Technical Proficiency
- Proficient with Salesforce and Marketing Cloud including Email Studio Journey Builder Content Builder Automation Studio Einstein and Marketing Cloud Connect.
- Strong understanding of CRM systems data models and integration with Salesforce and Marketing Cloud especially in the context of multiorg environments.
- Familiarity with Cvent and its integration with Salesforce for event and constituent engagement.
- Proficiency in HTML for email customization.
- Familiarity with AMPscript and SQL or technical capability for learning them.
- Knowledge of CANSPAM GDPR and data privacy and ability to communicate and enforce applicable processes with users in a decentralized structure.
- Solid understanding of and skill using Microsoft Office applications.
Strategic Thinking & Innovation
- An operational mindset focused on supporting the team with postintegration tasks and identifying opportunities for process improvements.
- Ability to adopt and implement relevant artificial intelligence tools (including but not limited to Einstein) to bolster fundraising marketing work.
- Ability to analyze campaign data and metrics to identify trends insights and opportunities for optimization.
- Experience in presenting reports that translate complex data into actionable strategies and innovations.
- Strong organizational skills and abilities: project management timemanagement and problemsolving.
Collaboration & Communication
- Strong written and verbal communication skills with the proven ability to convey technical information to nontechnical stakeholders.
- Demonstrated ability to work collaboratively across departments aligning efforts with broader institutional goals.
- Experience in developing training and knowledgesharing initiatives to foster collaboration and skill development.
- Ability to build and maintain positive relationships with colleagues fundraisers executives peers donors and academic leaders.
- Strong interpersonal skills and abilities: communication listening partnership leadership collaboration visibility integrity and openmindedness.
- Ability to work independently and collaboratively manage concurrent tasks and responsibilities and change focus quickly as priorities shift.
Adaptability & Continuous Learning
- Willingness to stay updated with Salesforce and Marketing Cloud innovations and industry best practices particularly in preparation for the Salesforce org integration.
- Ability to quickly adapt to new technologies processes and priorities particularly in a multiorg Salesforce environment.
How to Apply:
For full consideration please attach the following as separate documents to your application:
- A cover letter identifying the job specific minimum qualifications you possess
- A resume including any and all relevant experience to be accurately assessed against the qualifications listed in the posting.
Please ensure you check the Job Specific Attachments box next to each document on the Required Documents page of the application for the appropriate documents to be attached.
Per the Colorado Job Application Fairness Act you are not required to provide your date of birth dates of school attendance or dates of graduation on your resume or cover letter. If an application requires additional materials such as a transcript or certification you may redact identifying information relating to your date or birth dates of school attendance or dates of graduation.
When to Apply:
For full consideration completed applications must be submitted by Wednesday April 9 2025. Reference checking is a standard step in our hiring process. You may be asked to provide contact information including email addresses for up to five references as part of the search process for this position. *Please note: All application materials must be submitted through CU Careers; emailed materials will not be considered.*
Sponsorship Statement:
We are unable to sponsor applicants for work visas for this position.
Background Check Statement:
The University of Colorado is committed to providing a safe and productive learning and living community. To achieve that goal we conduct background investigations for all final applicants being considered for employment. Background investigations include a criminal history record check and when appropriate a financial history motor vehicle history and/or fingerprinting background check. The Immigration Reform and Control Act requires that a verification of employment eligibility be documented for all new employees by the end of the third day of work. The University of Colorado is committed to diversity and equality in education and employment.
ADA Statement:
We are committed to an inclusive and barrierfree search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting. Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at: .
Required Experience:
Unclear Seniority
Employment Type
Full-Time
