Sr. Manager, Demand Generation

JobSummary

TheSenior ManagerMarketing Demand Generationis responsible for aggressively growing AFLsglobalpresence ininbound/outbound business-to-businessdigital social and eventmarketing spaceswhile building an industry-leading team of professionals to execute strategic plans. This leaderwillmanagea team that drivesdigital marketing and lead generationimplementationstrategiesin addition to our tradeshow conferenceseventsand social media includesmotivatingteamsevaluatingcampaignperformancedataand reporting regularlyon programsuccessesthat generateindustry awareness driveleads to AFL and ultimatelyimpact AFLs revenue growth.

CoreResponsibilities

• Manageand professionally developa team of3-5events socialmediaand digital marketing professionals on the corporate / shared services team

• Support the strategic planning & content development efforts of the commercial Solution Marketing team for Energy Broadband and Data Center markets & products

• Run testing and optimization (A/B tests audience segmentation messaging/offer iteration) to improve conversion rates throughout the funnel.

• Analyze monitor and continually improve AFLs digital/social/eventmarketing programs

• Negotiate contractsfor digital toolstechnologyand all industry media outlets

• Develop unique ways tocreate digital dashboards for collective information

• Use AI tools to accelerate content creation campaign production and content repurposing workflows

Marketing Automation & Lead Management

• Digital and socialcampaignimplementationmay includeemail marketing online promotions third party advertising media planning/buying/ placement Search Engine Marketing (SEM) Pay-Per-Click (PPC) Search Engine Optimization (SEO) and inbound and account-based marketing (ABM)

• Event implementation may include regional/national tradeshows and conferences hospitality events annual salesmeetingsand/or strategic customer visits to AFL HQ

Collaboration & Analytical Thinking

• Strong analytical capabilities and obsessive focus on testingâfor outcomes & results

• Drive cross functional alignmentacross the organization

• Align with Creative Corporate Communications Interactive & Operations marketing teams

• Fosterindustry relationships with key publishing contactsin select markets

Personal Qualities

• Ability to balance strategic and tactical responsibilities

• Sharp fiscal responsibilityand expense budget management

• Exercisesindependent judgment and initiative with minimal supervision

• Ability to work effectively under pressure and in time-sensitive situations

• Stellar written and oral communication skillscombined with active listening

• Passionate independentcreative innovative and self-motivated

Qualifications

• Bachelors degree in marketing Business CommunicationsJournalismor related field

• 8-10years of experience creating digital eventand social mediacampaign plans & content

• 5 years of high performing marketing team personnel management

• Computer/Technical skills: Strong knowledge of interactive technologiespreferred(HTML CSS JavaScript)

• Previous experience with web-andcloud-baseddemand generationapplications (Sitecore Marketo SalesforceWrike Workfront Cventor similar technologies)

• Demonstrated competence with MS Office

• Ability to quickly master new software as required to meet business objectives.

Working Conditions

• Standardcorporateoffice environment. Ability to travelwhennecessary forassigned training and/or projects.

• Hybrid model applies as approved by manager

Required Experience:

Manager