Business Operations Manager, Marketing & Product Development

Business Operations Manager Marketing & Product Development
Remote Full-Time Individual Contributor $75000 $95000 Base Salary

About Healthy Back Institute

Since 2003 the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving direct-to-consumer health and wellness company built on a foundation of six core values: Freedom Love Team Growth Excellence and Courage.

We are currently migrating from a legacy custom-development tech stack to a modern SaaS-native commerce platform centered on UltraCart. As part of that transition we are building out a Business Operations Manager team a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific function and owns a company-wide specialty. This roles specialty is marketing operations and execution.

The Opportunity

This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the project management and operational engine behind our marketing campaigns lifecycle programs CRO testing product launches and brand consolidation work covering both frontend execution (campaigns landing pages offers funnels) and backend execution (email and SMS automation lifecycle workflows creative and copy production). As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack you will keep marketing product creative tech and customer success aligned building campaign timelines managing testing and launch backlogs coordinating product rollouts end-to-end and ensuring work ships on a predictable cadence.

You will partner closely with the CMO and the broader marketing function including creative leads copywriters marketing coordinators and external agency partners to enable execution across every channel and touchpoint. You will also serve as the operational partner to the COO and marketing leadership on campaign execution funnel performance lifecycle programs and product launches and the cross-functional translator who unblocks creative tech and customer success when a test campaign or launch is stuck between teams. This is a full-time exempt individual contributor position reporting to the COO.

What Youll Own

Project Management & Cross-Functional Execution

• Act as the central coordination point between Marketing Product Tech and Customer Success
  
• Build manage and update project plans timelines and dependencies across all initiatives
  
• Build and improve workflows SOPs and execution processes that reduce friction and increase throughput
  
• Identify bottlenecks early and drive resolution before they impact delivery
  

Frontend Campaign Execution

• Drive end-to-end execution of marketing campaigns launches and promotional initiatives
  
• Coordinate landing pages offers and funnel updates from concept to launch
  
• Partner with the CMO creative leads and copywriters to keep frontend work moving against revenue outcomes
  
• Remove blockers proactively to keep frontend campaigns on schedule
  

• Drive execution of email and SMS programs lifecycle automations and retention workflows
  
• Coordinate creative and copy production pipelines to enable consistent backend execution
  
• Ensure backend platforms (Klaviyo Maropost or equivalent) operate cleanly and stay aligned with frontend campaigns and brand consolidation work
  

• Manage and execute a backlog of CRO tests including landing pages offers and checkout flows
  
• Ensure all tests are properly scoped quality checked and launched on time
  
• Support continuous optimization of funnels and customer journeys tied to conversion AOV LTV and revenue
  

Brand Consolidation and Product Launch Operations

• Coordinate operational execution of new offers bundles and funnel updates across product marketing and tech
  
• Support HBIs brand consolidation work migrating legacy domains (e.g. health and wellness tools) into our unified Living Well Nutraceuticals presence on UltraCart
  
• Ensure clean QA and go-live processes for new product initiatives and migrated assets
  

• Campaigns lifecycle programs tests and launches ship on time and on spec consistently
  
• The CRO testing backlog moves at a predictable cadence with clear outcomes tied to conversion AOV LTV and revenue
  
• Brand consolidation and domain migration work stays coordinated across marketing product and tech touchpoints
  
• Cross-functional teams have clear timelines owners and accountability at every stage
  
• Processes exist and are followed reducing reliance on heroics or last-minute scrambles
  

About the Team

What You Bring

Required

• Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
  
• 3 to 5 years of experience in marketing operations marketing project management or program management within a DTC eCommerce or direct-response environment
  
• Proven ability to manage cross-functional projects across marketing product and tech simultaneously without dropping details
  
• Working knowledge of CRO principles landing pages offer structure checkout flows and how conversion connects to AOV LTV and revenue
  
• Hands-on experience working with tech and development teams including writing requirements managing tickets QA and launches
  
• Experience with project management platforms such as Wrike Asana ClickUp or similar
  
• Experience supporting domain migration replatforming or brand consolidation work across marketing and product environments
  

Preferred / Bonus

• Hands-on CRO testing experience (landing pages checkout flows offer structures)
  
• Experience with subscription free trial or continuity business models
  
• Familiarity with UltraCart or similar SaaS commerce platforms
  
• Familiarity with email and SMS platforms such as Klaviyo or Maropost
  
• Experience in lean fast-paced or turnaround business environments
  

Who You Are

• A strong project manager who drives work to completion and keeps stakeholders aligned
  
• A systems thinker who understands how marketing tech and creative workflows connect and who manages dependencies proactively
  
• A data-oriented operator who understands how your work connects to conversion rate AOV LTV and revenue
  
• Someone who pushes initiatives forward without waiting for constant direction
  
• Someone with real experience navigating the operational complexity of replatforming domain migration or brand consolidation across systems and teams