Account Executive, Technology (San Francisco)

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply saving the world. The double-edged sword of todays technologies creates as much reputational risk as reward across diverse stakeholder groups.

Want to be on the front lines shaping the narrative for the large-scale innovations that matter

With nearly a century of science and state-of-the-art AI to help us understand the changing dynamics of reputation management Burson is the partner to leading technology companiescrafting stories that resonate inspire and drive real impact. Were not about press releases and blogs; were about building reputations that stand the test of time.

If youre obsessed with all things tech love a good challenge and want to be part of a growing and collaborative team Bursons US Technology practice is the place for you!

As an Account Executiveon our growing US Technology team youll play a key role in executing impactful integratedcommunications strategies and programs for both established brands and disruptive startups. Were looking for a strategic and creative individual with a deep curiosity and understanding of the technology landscape and a passion for media relations. If youre a team player who thrives in a fast-paced environment and is eager to take ownership of client work and ready to take a big step in your career this is the opportunity for you!

What youll do:

• Manage day-to-day client activities engaging with client contacts vendors and internal teams for assigned projects and ensuring timely execution of program elements.
• Contribute to the development and implementation of integrated communications programs including media relations thought leadership creative campaigns and product launches in collaboration with account leads.
• Establish media contacts in the technology industry pitching and tailoring stories to targeted media and securing impactful coverage for clients.
• Conduct research and analysis of industry trends to develop story angles and identify proactive storytelling opportunities that position clients as thought leaders.
• Draft a wide range of high-quality content including press releases media alerts blog posts and social media content showcasing strong writing and storytelling skills.
• Contribute to program development for clients participating in brainstorming sessions and presenting strategic recommendations.
• Serve as a mentor to junior team members work on assigned accounts providing constructive feedback and encouragement to ensure high-quality work output for clients.

Experience that contributes to success:

• 1-2 years of experience working in a client-facing role in public relations with a strong focus on the technology industry.
• A genuine passion for either/both consumer or enterprise technology and ability to geek out.
• Previous media relations experience with technology media including developing media lists and tailoring pitches and outreach to relevant journalists
• Past integrated communications experience working with clients in at least two of the following fields: consumer technology enterprise infrastructure and applications AI semiconductors SaaS or emerging technologies (e.g. robotics quantum computing).
• Excellent written and verbal communication skills with a keen eye for detail allowing you to craft compelling narratives and deliver impactful presentations.
• A proactive and self-motivated approach demonstrating confidence and a strong presence when interacting with clients and colleagues.
• A highly collaborative spirit and experience and passion for mentoring and guiding junior team members fostering a positive and supportive team environment.
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong strategic thinking and problem-solving abilities.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.