Marketing Specialist....
Marketing Specialist Website Personalization
Posted on :
16-02-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2561250
Position: Senior Marketing Specialist (Website Personalization)
Location: Melville NY
Duration: Full Time
Salary: $71000 $110000
Roles and Responsibilities:
- Web Personalization
- Improve website experience and drive 1:1 personalization
- Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B Multivariate Testing Auto Personalization User Journeys etc. on the website.
- Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.
- Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.
- Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals.
- Keep pace with web technology and strategic changes from eCommerce industry leaders.
- Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.
- Develop and distribute monthly reports for key stakeholders outlining performance progress and strategy.
- Onsite Search
- Learn Manage and Optimize Onsite Search Results
- Gain a deep understanding of our onsite search engine how the Machine Learning works and its capabilities.
- Work closely with onsite search engine partner to build and execute a strategy to optimize search results.
- Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities
- Collect and analyze data and results identify trends and insights and provide monthly reporting to senior management.
- Marketing Channel Support
- Support Paid Search Social CTV and Affiliate Marketing Leads
- Attend channel marketing meetings establish a foundational understanding of performance and initiatives.
- Support channel leads where necessary and act as a back up to help continue regular business operations when needed.
Qualifications:
- BA/BS in business marketing analytics or related field required; Masters Degree strongly preferred.
- Minimum of 4 years work experience as a Digital Marketing or equivalent position required specifically:
- Experience using website optimization personalization and/or A/B testing platform tools.
- Experience analyzing digital ad campaigns from Google Facebook or similar.
- Proficient in analyzing consolidating and interpreting data from various sources while still being able to articulate your thoughts in an easytounderstand manner.
- Expert knowledge of Excel including pivot tables charts and formulas.
- Deep understanding of Digital Marketing metrics campaigns and Google Analytics; ability to recognize patterns and anomalies in data.
- Excellent communication and crossfunctional relationship management skills working with Marketing IT Business and Data Scientists; attention to detail independent thinker
- Willingness to work handson develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines.
- Understanding of current marketing trends including personalization targeting and datadriven planning
- Experience with standard web languages such as HTML CSS and JavaScript a plus!
Employment Type
Full Time
Key Skills
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