Digital Marketing Specialist -Recruited

Working under the direction of a Harvard manager assist with and coordinate digital marketing and advertising campaigns. Work with Harvard managers to identify marketing goals audiences and messaging. Research and recommend available markets and channels. Assist with the development of digital marketing plans and related deliverables. Produce digital marketing copy and content as needed. Coordinate production of non digital aspects of marketing campaigns. Review deliverables from ad agencies contracted by Harvard third party designers or other creatives for acceptability relative to Harvard s requirements expectations and brand standards. Solid knowledge and on the job experience with paid and owned social media podcast sponsorship digital display and email (eblasts and newsletters) advertising. Solid knowledge and on the job experience with paid search search engine optimization and web analytics.

May use web analytics to prepare regular reporting and analysis (trends key metrics results) for digital campaigns. May serve as subject matter expert on digital advertising efforts digital marketing product capabilities and digital media trends.

Will liaise with and represent Harvard s interests needs and requirements with publishers advertising agencies suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices budgets and media plans to optimize Harvard s media investment.

Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.