E-Commerce Lead FMCG

• Define & oversee strategy and operations
  
• Grow sales & market share
  
• Define key metrics/ KPIs and their targets for the year
  
• Manage overall ecommerce budget & deliver P&L targets
  
• Drive digitalfirst interactions from acquisition through conversion
  

• Define structure roles responsibilities and KPIs for new team members
  
• Manage staff KPIs & role transitions/ assignments
  

• Oversee and grow ecommerce touchpoints; marketplaces social media & inhouse; from customer acquisition to fulfillment and retargeting
  
• Forecast sales to ensure stock availability
  
• Manage 360 marketing plan covering both campaigns and promotions
  

• Performance marketing
  
• Customer acquisition conversion & ROAS
  
• Campaign & budget optimization
  

• External Build relationships to bring in marketing funding from partners
  
• Internal Collaborate with supply chain and IT to ensure alignment of ecommerce initiatives with overall business
  

Requirements

• Ecommerce either marketplace (e.g. Shopee Grab) or inhouse
  
• Tenure at least 5 years within ecommerce retail and/or performance marketing
  
• Seniority has led teams preferably Head1 i.e. reporting directly to the Dept. Head
  
• Previous role responsibilities Marketplace: Responsible for FMCG category or brand/ key account growth and Inhouse: Responsible for endtoend operations across multiple platforms
  

• How to leverage incentives available for partners whether brandowners (e.g. Unilever ) or distributors/ retailers (e.g. 99 Speedmart )
  
• Tools and KPIs available to increase visibility grow customer base & track ROI on marketing investments e.g. ads/ banners vouchers/ promos
  

• Sales analysis and stock forecasting
  
• Performance marketing across platforms (Google Facebook Affiliates)
  

• Develop roadmap for shorttolong term strategy for growing the eCommerce business
  
• Explore growth and expansion of new eCommerce channels (e.g. TikTok shop)
  
• Develop business case & forecast alongside internal stakeholders (e.g. finance business strategy)
  

• Define structure roles & responsibilities required within the eCommerce team
  
• Managing & prioritizing team deliverables
  
• Lead & coach juniors