Country Business Director

The Company

• Industry Education
• HQ Kenya
• Last Round Seed $M$M
• Size employees

We are seeking a Country Business Director Nigeria to leads and manage resources while maintaining oversight and accountability S/he is ultimately accountable for all aspects of the country operations and ensuring that organizational setup is adapted to the operational context In addition they will own and manage our P&L in Nigeria with the support of our leadership team based in Kenya

• Operational Excellence Our digital platform generates thousands of leads every month from various marketing campaigns These leads are from learners who are interested in pursuing higher education abroad A critical role for this position is to ensure operational excellence in maximizing lead funnel conversion rates to drive the student enrollment targets The teams responsible for these operations are spread across offices in Lagos & Abuja and consists of operations manager (to be hired) Team Leaders and around higher education counselors Operational excellence would entail working with the ops manager and team leads across our various offices in Nigeria to achieve the following
  • Give regular feedback to the marketing product and universities teams on lead quality & campaign performance product performance and student preferences with regards to universities
  • Ensure call productivity & funnel rate conversion target achievement
  • Achieve excellence in counseling quality through a well structured product and sales training program & regular assessments with support from the Companys People Operations Manager
  • Drive Improvement in Learner NPS & referrals
  • Build a high performance datadriven operations team
  • Ensure the annual enrollment targets achievement
• Success in High Schools We havesuccessfully partnered with hundreds of high schools in Kenya that have become a longterm strategic base for access to students The success in Kenya has come at the back of our Premium platform that helps students make scientific higher education decisions using our psychometric assessment and help check eligibility for their best for courses and apply to universities seamlessly online & building a strong community of school counselors and continuous engagement with students & parents We need to now achieve similar success with high schools in Nigeria Success in high schools in Nigeria would entail the following
  • Gather insights from high schools in Nigeria to ensure product market fit & proposition development
  • Hire a high performance midlevel BD manager (and eventually a BD team) to drive success with schools (school sign ups product deployment enrollments)
  • Work with the school team to build a strong community of high school counselors that drives continuous engagement and trust with us
  • Drive continuous engagement with high school students and parents using physical career talks webinars events competitions etc
• Brand Equity Brand Trust & Credibility are key drivers of our success Were a relatively new brand in Nigeria and thus a lot of work needs to happen in terms of building brand awareness considerations and trust You will act as a brand ambassador for us in Nigeria and work with our marketing team to build a powerful brand through digital and offline marketing building strategic partnerships PR & events with a strong emphasis on low cost high value initiatives that can quickly build trust
• Strategic People Management As Country Business Director you are responsible for setting the overall direction of the country operation as well as the daytoday operational management That means that you will
  • Ensure that the Team have clear and realistic goals and objectives o Ensure an open and trustbased dialogue through regular coordination meetings to ensure alignment with the overall strategy
  • Ensure that the country management team is effective mutually supporting and sufficiently involved in key decisionmaking processes
  • In collaboration with People Operation will be responsible for the overall management of the operation including thorough staffing plans recruitment and development of staff
  • Travel to field offices for direct operational support and representation

• Minimum ten years management experience in BC as Country Director/Senior leadership role
• Experience representing and leading organization to external partners and authorities
• Demonstrated experience in managing countrywide teams with diverse
• Successfully managed a P&L Strong critical and analytical thinking skills
• Commercial acumen with proven track record of achieving success with BC sales operations
• Business Development skills either directly or having managed a successful BD team
• Experience working in a startup environment Ideally have experience building strong brands in Nigeria
• Highly organized with a high capacity to problem solve and establish priorities for self and team
• Ability to inspire confidence and instill trust both internally and externally
• Proven success in building strong and effective peoplecentric teams
• Impeccable integrity and ethics

• Competitive Salary

This role is Onsite in Lagos Nigeria