Senior Manager, Planning

Carat is seeking a Senior Manager of Media Planning with strong integrated mediaexpertiseto support and grow one of our major client partnerships. This role requires a well-rounded media background with experience across both traditional channels (TV radio print OOH) and digital media.

The Senior Manager will playa central roleonthe account team and serve as a key point of contact for clients. This is a highly hands-on role deeply involved in the day-to-day management of a newly expanded addition to core client responsibilities this individual will contribute to broader agency growth initiatives including training thought leadership and new business efforts.

As a Senior Manager atCarat youwillberesponsible fortranslatingcommunications strategies intoactionable mediaplansandleadingtheir execution.In partnership with senior leadership on the team you will helpshapethe strategicdirectionof theaccount and ensure planning excellence across all channels.

Beyond day-to-dayaccountresponsibilities the Senior Managerwill contributetobroaderagencyinitiatives such asnew business pitchesinternalcommittees andcross-functionaltask forces. This role isdesigned asapathway togreater leadership within the agency overall.

MediaPlanning:

• Accountable for media plan development ensuring timeliness accuracy andoverallexcellenceof client deliverables

• Lead end to end campaign management across multiple campaignsdemonstratingstrong project management organization and time management

• Demonstrate ability to work nimble across multiple workstreams adapting to shifting priorities and timelines

• Overseesthe development ofmediaplans and presentationsand ensure seamless transition from brief to wrap report

• Ensure cross-channel collaboration to deliver cohesive integrated media strategies and execution across all touchpoints

• Lead local broadcast goal andpurchaseorder coordination in partnership with local broadcast team members

• Support the Associate Director in overseeing and managing the accounts media budgets ensuring accuracy and fiscal responsibility

• Leverage Dentsu media planning tools historical performance data and audience insights to inform full-funnel media budget allocation and investment strategy

• Champion innovative media approaches that thoughtfully align channelselectionwith creative concepts and brand storytelling

• Stay informed on emerging media technologies and opportunities to continuously evolve campaign approaches

Client & Internal Relationships

• Build andmaintainstrong collaborative relationships with clients creativeagencyand internal stakeholders

• Effectively manage client expectations timelines and deliverables across multiple concurrent campaigns

• Clearly communicate strategyperformanceand optimization recommendations in a client friendly manner

• Accuratelyrepresentthe client perspective in planning execution and internaldecisions

• Collaborate cross-functionally (strategy activation analytics creative partners) to ensure aligned execution

• Be aliaisonwith the creative agency partners to ensurecollaborativeintegrationfor media campaigns

Strategic Thinking & Leadership

• Translate businessobjectivesinto actionable media strategies across planning and activation

• Demonstrate strong problem-solving skillsidentifyingroot causes and implementing solutions quickly

• Provide ongoing thought leadership on media trends partner capabilities and performance insights

• Foster a culture of accountability ownership and continuous improvement within the team

• Ensure teams areoperatingefficiently across multiple projects with clear priorities and timelines

Qualifications:

• 46 years of experience across media planning and digital activation/execution

• Strong understanding of digital media ecosystem including programmatic social video/CTV and emerging platforms

• Experience analyzing campaign performance and working with partners/analytics teams tooptimizecampaigns

• Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously

• Proven leadership and team management experience

• Advancedproficiencyin Microsoft Office (Excel PowerPoint Word)

• Strong communicationand presentation skills

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