Director, APJ Regional Marketing

Singapore - Singapore

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Work Schedule

First Shift (Days)

Environmental Conditions

Office

Job Description

Join Thermo Fisher Scientifics Chromatography and Mass Spectrometry Division (CMD) as the Director of Regional Marketing for Asia Pacific and Japan (APJ). In this pivotal role youll shape the future of scientific innovation by defining and executing a cutting-edge data-driven marketing strategy that propels revenue growth expands market share and deepens customer engagement across the diverse APJ region.

As a key member of both the APJ commercial leadership team and the global division marketing leadership team youll:

Spearhead AI-enabled full-funnel marketing initiatives that align seamlessly with regional sales strategies and global business priorities
Collaborate with Global Business Units Country Marketing leaders and APJ commercial teams to drive impactful localized marketing campaigns
Leverage advanced analytics automation and account-based strategies to build scalable demand engines and maximize marketing ROI
Lead a high-performing regional marketing team fostering a culture of innovation agility and data-driven decision-making

Your success will be measured by your ability to deliver measurable commercial impact through strategic leadership flawless execution and continuous optimization of marketing performance.

Key Responsibilities:

Regional Growth Strategy & Commercial Impact

Develop and lead the APJ regional marketing strategy aligning with CMD global priorities and APJ commercial objectives
Own regional marketing performance metrics including pipeline contribution revenue influence and market share growth
Translate global strategies into data-backed regionally relevant growth plans
Partner with Sales Leadership to align marketing programs with territory plans and key account priorities

AI-Enabled Demand Generation & Omnichannel Execution

Build a modern full-funnel demand generation engine using AI predictive analytics and advanced segmentation
Orchestrate omnichannel programs across digital search social events and account-based marketing (ABM)
Drive adoption of AI-powered targeting lead scoring and personalization to improve conversion rates
Implement test-and-learn frameworks to continuously optimize performance and ROI

Sales & Marketing Alignment

Ensure rigorous alignment between marketing investment and sales strategy
Develop and execute annual commercial meetings aligned with strategic growth drivers
Establish clear SLAs and feedback loops between Marketing and Sales
Provide data-driven insights to inform commercial decisions

Commercialization & Launch Excellence

Lead regional commercialization strategies for new product introductions
Ensure effective launch readiness across channels and customer touchpoints
Localize messaging to reflect regional customer needs and competitive dynamics
Demonstrate agility in meeting evolving business needs

Customer & Market Insights

Drive Voice of Customer (VOC) initiatives to inform segmentation and value proposition refinement
Leverage CRM and analytics platforms to generate actionable insights
Monitor competitive landscape and translate insights into growth opportunities

Team Leadership & Capability Building

Mentor and develop a geographically distributed regional marketing team
Foster a culture of accountability collaboration and data-driven decision-making
Elevate digital AI and analytics capabilities across the organization
Champion best practice sharing across regions and with Global Marketing

Budget & Operational Excellence

Optimize the APJ regional marketing budget ensuring disciplined investment allocation
Implement clear KPI dashboards and executive-level reporting
Drive operational rigor in campaign planning execution and measurement

REQUIREMENTS:

Bachelors degree in Marketing Business Life Sciences or related field; MBA or advanced degree preferred
12 years of progressive marketing experience with significant exposure to B2B life sciences scientific instrumentation or technology-driven industries
Proven success leading regional marketing in APJ or similarly complex multi-country environments
Demonstrated ability to build and scale demand generation programs with measurable pipeline and revenue impact
Experience leading teams in matrixed global organizations
Proficiency in marketing technology platforms and data analytics tools
Strong strategic problem-solving and communication skills
Ability to travel 30-40% within the APJ region
Fluency in English; proficiency in one or more APJ languages highly valued

At Thermo Fisher Scientific youll find meaningful work that makes a positive global impact. Join us in our mission to enable our customers to make the world healthier cleaner and safer.

Required Experience:

Director

Work ScheduleFirst Shift (Days)Environmental ConditionsOfficeJob DescriptionJoin Thermo Fisher Scientifics Chromatography and Mass Spectrometry Division (CMD) as the Director of Regional Marketing for Asia Pacific and Japan (APJ). In this pivotal role youll shape the future of scientific innovation ...