Senior B2B Marketing & Internal Communication Manager
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Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
We are seeking a Country Marketing & Communications Coordinator to support the execution of global and regional marketing strategies for the Nutrition Plant Engineering (NPE) division across APAC. This role is part of a newly established two-person APAC NPE marketing team and reports directly to the Senior B2B Marketing & Internal Communications Manager based in Singapore. The position is based in Southeast Asia.
The position plays a key role in adapting global and regional campaigns to APAC markets coordinating country-level activities and supporting commercial initiatives in close cooperation with the NPE Central Marketing team local sales teams and internal communications.
The ideal candidate brings previous experience in B2B environments a passion for flawless execution and the ability to manage multiple projects simultaneously across different APAC markets.
The position plays a key role in adapting global and regional campaigns to APAC markets coordinating country-level activities and supporting commercial initiatives in close cooperation with the NPE Central Marketing team local sales teams and internal communications.
The ideal candidate brings previous experience in B2B environments a passion for flawless execution and the ability to manage multiple projects simultaneously across different APAC markets.
Responsibilities / Tasks
Marketing Execution & Localisation
- Adapt and execute global and regional NPE marketing campaigns for APAC markets ensuring local relevance.
- Support local product launch and go-to-market activities in coordination with APAC sales teams and NPE Central Marketing.
- Ensure proper application of corporate brand guidelines across all local and regional materials.
Events Trade Fairs & Customer Engagement
- Plan coordinate and execute trade fairs exhibitions customer events and webinars across APAC aligned with global and regional event strategies.
- Support lead generation and customer engagement activities at the country level in collaboration with local sales teams and global marketing programmes.
Content Creation & Storytelling
- Create and adapt content (copy presentations marketing collateral) for APAC markets based on global and regional guidelines.
- Manage updates and maintenance of relevant APAC country pages on the corporate website.
- Collect and develop customer success stories and local testimonials from the APAC region.
Internal Communication Support
- Adapt and distribute global and regional internal communications relevant to APAC NPE markets.
- Collaborate with the internal communications team and HR on local engagement and communication initiatives.
Collaboration & Stakeholder Management
- Work as part of the APAC NPE marketing team under the direction of the Senior Marketing & Internal Communications Manager.
- Coordinate closely with NPE Central Marketing Global Communications & Branding and local APAC sales and service teams to ensure joined-up execution and avoid siloed activities.
- Coordinate with external marketing agencies and service providers as needed for local execution.
Planning & Coordination
- Contribute to the annual APAC marketing planning process including activity planning and budget tracking aligned with global and regional priorities.
- Monitor and report on the execution and performance of APAC marketing activities providing feedback to the Senior Manager and to global teams.
Your Profile / Qualifications
- Bachelors degree in Marketing Communications Business or related fields.
- 3 years of experience in marketing and communications roles preferably in B2B or industrial sectors.
- Fluent in English; additional APAC language skills are an advantage.
- Experience in campaign execution event coordination and content creation/adaptation.
- Basic to intermediate knowledge of digital marketing and website/content management.
- Strong communication planning and project coordination skills.
- Ability to work across multiple teams in a matrix environment and manage external vendors.
- Experience with CRM platforms is a plus.
- Basic design skills (e.g. Canva Adobe or Figma) is a plus.
Did we spark your interest
Then please click apply above to access our guided application process.
Required Experience:
Manager
About Company
GEA makes an important contribution to a sustainable future with its solutions and services, particularly in the food, beverage and pharmaceutical sectors.
