Senior Associate – Marketing Technology Workflow Optimization

Job Summary

Labcorp is seeking a Senior Associate - Marketing Technology Workflow Optimization to support the evolution of our marketing operations through the effective use of marketing technology platforms and optimized workflows.

The Sr. Associate Marketing Technology Workflow Optimization leads the implementation configuration and enterprise adoption of Workfront platform managing technology workflows and requirements as well as supporting process improvements to meet the operational needs of the organization. This role will partner with marketing creative and technology teams to design implement and continuously improve scalable marketing workflows that enable efficient campaign planning asset management and cross-functional collaboration.

The role will leverage platforms such as Adobe Workfront as part of the Adobe Experience Cloud ecosystem and is responsible for building maintaining and updating the Workfront configuration and preferences including setup portfolio program and group management reporting oversight custom forms automation user management and license allocation.

The ideal candidate combines an understanding of marketing operations process optimization and marketing technology platforms to help drive efficient and scalable marketing execution across the organization.

Duties & Responsibilities

Marketing Workflow & Process Optimization

• Design implement and optimize end-to-end marketing workflows including project intake campaign planning approvals asset management and delivery.
• Identify opportunities to streamline marketing operations and reduce operational bottlenecks through improved processes and automation.
• Establish best practices and governance for marketing work management across teams.

Marketing Technology Enablement

• Configure and optimize marketing technology platforms such as Adobe Workfront and Adobe Experience Manager Assets to support marketing operations.
• Translate marketing and business requirements into scalable workflows automation and system configurations.
• Partner with IT and platform teams to support integration enhancements and platform roadmap initiatives.

Operational Visibility & Reporting

• Develop dashboards and reporting that provide visibility into campaign timelines work capacity and operational performance.
• Enable marketing leadership with insights on workflow efficiency project delivery timelines and platform utilization.

Platform Adoption & Change Management

• Drive enterprise adoption of marketing workflow platforms by supporting training documentation and stakeholder engagement.
• Serve as a key point of contact for platform usage guidance and operational best practices.

Governance & Continuous Improvement

• Maintain governance frameworks for intake processes project management standards metadata structures and asset lifecycle management.
• Continuously evaluate opportunities to improve marketing effectiveness through process improvements automation and emerging MarTech capabilities.

Minimum Education and Experience Required:

• Bachelors degree in marketing / business Information Technology or related field.
• 4-6 years of experience in Marketing Technology or Digital Marketing roles. (Work
• Adobe Workfront experience (3 years) is essential
• Experience translating business requirements into workflow design automation and reporting frameworks.
• Strong analytical organizational and problem-solving skills.
• Ability to collaborate effectively across marketing creative and technology teams.
• Experience supporting change management user adoption and training for enterprise platforms is a plus.

Preferred Qualifications:

• Adobe Workfront certification
• Familiarity with Digital Asset Management platforms such as Adobe Experience Manager Assets or similar systems.
• Project Management certification

Skills and Competencies:

• Customer Service mindset with the ability to multi-task and prioritize work to meet business objectives
• Strong written and verbal communication skills with attention to detail
• Strong interpersonal skills and proven ability to establish effective working relationships with cross-functional teams and stakeholders at all levels
• Strong time management skills and problem-solving skills with ability to prioritize and drive initiatives with multiple deadlines
• Effective listening and critical thinking skills
• Strong time management skills to prioritize deliverables multi-task and remain flexible during organizational and/or business changes

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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