Growth & Engagement Marketing Manager

Bucharest - Romania

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

Take a step forward and let Edenred surprise you.

Every day we deliver innovative solutions to improve the life of millions of people connecting employees companies and merchants all around the world.

We know there are hundred ways for you to grow. With us you will expand your skills in a multicultural challenging and dynamic environment.

Dare to join Edenred and get ready to thrive in a globalcompany that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are and you contribute. Indeed the Edenred Group recognizes recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression disability origin religious belief and sexual orientation or any other criteria.

YOU WILL VIBE WITH US

Role Summary

We are looking for a Growth & Engagement Marketing Manager to drive the adoption engagement and commercial performance of the Benefit Online platform. This role sits at the intersection of B2B and B2C marketingensuring that our corporate clients see strong value while end users actively engage with and spend through the platform.

You will play a key role in transforming Benefit Online into a highly valued frequently used employee benefit.

Success in this role can be achieved with a passion for the customer and a focus on building lasting customer relationships.

Responsibilities:

Drive Platform Engagement & Usage

Design and execute strategies to increase active users frequency of use and spend per user
Identify friction points in the user journey and improve activation and retention
Develop initiatives that make the platform habit-forming and top-of-mind for employees

Campaigns & Lifecycle Marketing

Plan and execute multi-channel campaigns (email in-app push partnerships)
Build and optimize lifecycle journeys (onboarding activation re-engagement upsell)
Develop targeted campaigns for key moments (e.g. benefit allocation periods seasonal peaks)

Customer & Market Insights

Analyze user behavior and segment audiences (by company usage preferences)
Translate data into actionable insights to improve engagement and spending
Continuously test and optimize campaigns (A/B testing messaging offers)

B2B2C Alignment

Collaborate with Sales Product & Operations to support client retention and growth
Help position Benefit Online as a high-value benefit for employers
Support client onboarding with communication kits and engagement strategies

Product & Value Proposition

Work closely with Product teams to align marketing with platform features
Contribute to the value proposition and positioning of Benefit Online
Support go-to-market strategies for new features or partners

WE WILL VIBE WITH YOU

Knowledge and Skills:

You have 5-7 years experience in growth marketing lifecycle marketing or product marketing
Experience in B2B2C digital platforms fintech HR tech or e-commerce is a strong plus
Strong understanding of user engagement and retention mechanics
Hands-on experience with:

CRM & marketing automation tools (e.g. HubSpot Salesforce)
Campaign management and performance tracking

Analytical mindset with ability to translate data into action
Strong collaboration skills across marketing product and commercial teams
Proficiency in English

Key attributes of the Growth & Engagement Marketing Manager include:

Passion for the Customer:Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans.
Strategic Thinker:You see the big picture and are focused on measuring ROI through all customer marketing programs in addition to increasing referrals cross-sell/upsell opportunities retention and loyalty.
Creative:Engage and motivate advocates with out-of-the-box thinking and innovative programs.
Advocate:Act as the voice of the customer and collaborate cross-functionally to improve the customer experience.

Nice to Have

Experience working with benefits platforms HR solutions or employee engagement tools
Familiarity with in-app communication tools and user journey optimization
Experience launching or scaling digital products

OTHER DETAILS:

Location: Bucharest

Specific working conditions: Full-time job. Monday to Friday.

WHATS IN IT FOR YOU

Youll find Edenred provides an inspiring work environment supported by a various array of benefits. Our top picks are:

Outstanding colleagues and team support every step of the way
Comprehensive compensation package tailored to your skills experience and impact
Hybrid work model a flexible mix of office and remote work
Adaptable benefits package with Edenred cards and the Benefit by Edenred platform with a monthly budget 2000 RON
Learning and growing opportunities trainings online courses internal mobility and more

HOW WELL GET TO KNOW EACH OTHER

Its important for us to provide a collaborative environment where we set the vibes for a successful collaboration. After the first screening interview where we both see if we are a match we will have our first official interview via video-call led by our Talent Acquisition and Employer Branding Specialist. If thats a success on both sides then well schedule a series of interactions with Marketing PR & CSR Director and the General Manager Edenred Romania & Benefit. If all is good at this point well do a quick reference check from two sources you provide and then you will be presented with the offer and be welcomed to the team.

JOIN US AND HELP SHAPE THE FUTURE OF EMPLOYEE BENEFITS!

Enrich connections. For good and be part of the solutions that enhance users well-being and purchasing power.

Think this role is right for you

Were excited to meet you send us your CV at and lets start the conversation!

PRIVACY NOTICE

Edenred Romania SRL will process your personal data for selecting and recruiting personnel for our openings. Please read our privacy policy for recruiting available on our website to better understand what data we are processing the purpose for processing legal ground where we transfer your data and what rights you have: applying to this role you confirm that you have read and understood our privacy policy for recruiting.

At Edenred we embrace Diversity and aim to provide equal opportunities to all out applicants regardless of e.g. nationality ethnicity religion or ideology gender sexual identity disability or age. You are therefore kindly requested to only include information in your documents which is relevant to the assessment of your application (e.g. curriculum vitae with relevant certificates/qualifications and/or references)

Only suitable candidates will be contacted. All applications will be treated with confidentiality.

Apply now and Vibe with Us!

Required Experience:

Manager

Take a step forward and let Edenred surprise you.Every day we deliver innovative solutions to improve the life of millions of people connecting employees companies and merchants all around the world.We know there are hundred ways for you to grow. With us you will expand your skills in a multicultura...