Growth Marketing Executive
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Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Growth Marketing Executive
Industry: Healthcare / Oncology
Location: Lekki Lagos Nigeria
Reports To: Product Growth & Partnership Lead
Employment Type: Full-Time (Permanent)
Experience Level: Minimum 5 Years
Salary Range:
Role Overview
The Growth Marketing Executive is responsible for planning executing and monitoring marketing strategies that drive adoption engagement and revenue for oncology products.
This role bridges marketing strategy sales enablement and customer engagement ensuring that marketing initiatives directly contribute to business growth. The Commercial Marketing Lead will collaborate closely with Product Growth & Partnership and Operations & Growth teams to optimize campaigns expand market penetration and strengthen commercial outcomes.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and implement monthly marketing plans for B2C and B2B segments.
- Align marketing initiatives with overall commercial objectives and product adoption targets.
- Conduct market research and competitor analysis to identify opportunities for growth.
2. Sales Enablement & Commercial Growth
- Drive monthly sales across products through marketing campaigns and promotional initiatives.
- Support the sales team with marketing collaterals product positioning and customer engagement strategies.
- Monitor and optimize campaigns to maximize ROI and revenue impact.
3. Digital & Offline Marketing
- Plan and execute multi-channel campaigns including social media email content marketing events and influencer partnerships.
- Oversee digital marketing efforts to improve lead generation customer engagement and product adoption.
- Ensure consistent messaging and brand visibility across all channels.
4. Stakeholder Collaboration
- Work closely with Product Growth & Partnership Lead and Operations & Growth Lead to align marketing and commercial strategies.
- Collaborate with internal teams to ensure seamless execution of initiatives.
- Build and maintain relationships with key B2B partners distributors and healthcare professionals.
5. Analytics & Reporting
- Track KPIs including sales performance campaign effectiveness lead conversion and customer engagement.
- Prepare performance reports and provide insights for strategic decision-making.
- Recommend optimizations and new initiatives using data-driven insights.
Qualifications & Experience
- Bachelors degree in Marketing Business Administration Healthcare Management or related field.
- Minimum of 5 years experience in marketing commercial growth or business development preferably in healthcare pharmaceuticals or oncology.
- Proven track record of driving both B2C and B2B sales through marketing initiatives.
- Strong understanding of healthcare market dynamics and Nigerian regulatory compliance.
- Proficiency with digital marketing tools CRM systems and analytics platforms.
- Excellent leadership communication and stakeholder management skills.
Key Competencies
- Strategic Marketing & Planning
- Commercial Acumen & Sales Enablement
- Digital Marketing & Campaign Management
- Market Research & Competitor Analysis
- Data-Driven Decision Making
- Stakeholder Engagement & Relationship Management
- Results-Oriented & Target-Driven
Compensation & Benefits
- Competitive monthly salary ()
- Performance-based incentives tied to revenue and adoption targets
- Professional development and career growth opportunities
- Collaborative and innovative work environment
How to Apply
Interested candidates should submit:
- CV
- Tailored Cover Letter
