Manager Demand Generation
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Posted on:
Yesterday
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1 Vacancy
Job Summary
Job Title: Asst Manager / Manager Demand Generation (Pumps & Industrial Solutions)
Location
Chennai / Mahindra City
Experience
1015 years in Industrial / Manufacturing / B2B Marketing
Role Overview
The Candidate will lead the Organizations demand creation and market development strategy across industrial infrastructure municipal and OEM segments for its pump portfolio. This role owns endtoend demand generationfrom market intelligence and campaign strategy to pipeline impact and ROI.
The role requires strong collaboration with Sales Leadership Channel Partners Product Management and Senior Management and plays a critical role in building sustained market demand in long-cycle projectdriven environments.
Key Responsibilities
Strategic Demand & Market Leadership
- Define and own the overall demand generation strategy for domestic and/or export markets
- Identify priority industries applications geographies and customer segments for growth
- Translate business goals into annual demand plans campaign roadmaps and budget allocation
- Act as the marketing partner to Sales leadership for pipeline creation and market expansion
Campaign & Program Ownership
- Lead high-impact demand programs including:
- Large trade exhibitions and global industrial expos
- Industry-specific technical seminars roadshows and consultant meets
- Digital demand programs (SEO website email LinkedIn paid media)
- Product launch and application awareness campaigns
- Ensure programs are aligned to product verticals industries and sales priorities
Consultant EPC & Influencer Engagement
- Build structured engagement programs for consultants EPCs specifiers and influencers
- Drive specification wins through technical positioning case studies and reference projects
- Support sales teams in building long-term relationships with decision influencers
Channel & Partner Demand Generation
- Design and govern channel demand generation frameworks for dealers and distributors
- Enable partners with campaigns tools messaging and co-marketing programs
- Track and improve partner-led inquiry generation and pipeline contribution
Content Messaging & Brand Leadership
- Own demand-related messaging value propositions and application narratives
- Guide development of:
- Technical brochures application notes and industry-focused content
- Case studies reference documents and proof-of-performance materials
- Website structure and content aligned to buyer journeys
- Ensure consistent brand and technical positioning across all touchpoints
Sales Alignment & Revenue Impact
- Define lead qualification handoff and feedback processes with Sales
- Review regional pipelines and campaign performance with Sales leadership
- Drive improvements in inquiry quality conversion rates and deal velocity
Analytics Governance & ROI
- Establish KPIs for demand generation including inquiries qualified projects pipeline value and ROI
- Own dashboards reporting cadence and leadership reviews
- Use insights to refine strategy optimize spend and scale high-performing programs
Team & Vendor Leadership
- Mentor and guide demand generation digital and field marketing teams
- Manage external agencies event partners and digital vendors
- Build scalable processes and best practices across regions
Required Qualifications
- Bachelors degree in Engineering (Mechanical / Industrial preferred) or MBA - Marketing or Business Administration.
- Min 6 years (for AM) & Min 13 years( for Manager ) of experience in B2B industrial marketing or demand generation from an organization of repute.
- Proven experience driving demand in pump manufacturing fluid handling capital equipment or heavy engineering
- Experience working closely with senior sales and business leaders
Preferred Qualifications
- MBA in Marketing or Strategy
- Experience managing multi-region or export market demand programs
- Exposure to energy efficiency sustainability or regulatory-driven markets
Key Skills & Competencies
- Strategic thinking with strong execution discipline
- Deep industrial market and application understanding
- Leadership and cross-functional influence
- Data-driven decision making
- Executive communication and stakeholder management
Success Metrics (KPIs)
- Qualified inquiries and project leads generated
- Marketing-influenced pipeline and revenue
- Consultant / EPC engagement and specification wins
- Channel partner demand contribution
- ROI from exhibitions campaigns and digital programs
Why This Role Matters
This is a high-impact role that directly influences market presence pipeline quality and long-term growth in competitive industrial segments.
Required Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Driven by an entrepreneurial spirit and ownership mindset, committed to helping make life better. We provide innovative and mission-critical industrial, energy, medical and specialty vehicle products and services across 40+ respected brands designed to excel in even the most complex a ... View more
