Digital Marketing & Communication Mgr

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Overview

The retail and mobility business landscape for petrol stations is evolving rapidly.
To stay ahead in this mobile-first era Digital Marketing & Communication serves as a strategic platform that drives customer acquisition and boosts visit frequency at retail stations. It plays a critical role in attracting new footfall and deepening customer engagement through targeted digital communication and seamless platform experiences.

The Digital Marketing & Communication Manager will lead Shell Mobility Thailands digital transformation journeypositioning Shell as the most loved brand. This role will drive customer engagement and sales through innovative digital marketing strategies and integrated online-to-offline experiences.

Key Responsibilities

Strategic Leadership

• Lead Shell Mobility Thailands digital strategy to grow brand preference and business performance per business plan.

• Aligning with global brand & communications strategies.

Digital Marketing & Communication

• Build a strong digital foundation for customer engagement across all touchpoints.

• Drive online-to-offline conversionfrom mobile to forecourt/storefront.

• Manage Shells digital channels: LINE Official Account website Facebook mobile app etc.

Customer Experience & Innovation

• Develop in-store digital experiences: screens pickup systems signage connected vehicles.

• Create seamless customer journeys across digital and physical platforms.

Media & Campaign Management

• Oversee paid owned and earned media strategies (search influencers partnerships).

• Inspire and manage creative media CRM and digital agencies.

• Ensure relevant and effective digital communication.

Social Media & Reputation

• Lead social media community management and social listening.

• Protect and enhance Shells brand reputation online.

Performance & Optimization

• Track digital performance and analyze data for budget and strategy improvements.

• Deliver measurable business impact through well-executed digital campaigns.

• Coordinate with global and local teams to ensure strategic alignment.

• Liaise with internal units (e.g. Corporate Relations Government Relation Mobility Sales & Operations Finance CP) and cross-functional teams (e.g. NFR Loyalty Payment Brands Lubricants Commercial Fuels Bitumen) to ensure cohesive campaign delivery.

Qualifications
Bachelors Degree with 5 years in Digital Marketing
Strong commercial strategic and growth mindset
Excellent analytical and conceptual thinking
High level of self-motivation and personal accountability with the ability to manage multiple priorities and deadlines independently.
Excellent stakeholder engagement and communication skills with a collaborative approach to working across global and local cross-functional teams.
Adaptable to change and fast-paced environments
Fluent in Thai and English (spoken and written)

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