Digital Marketing Specialist, SEA

Every day we get opportunities to make a positive impact on our colleagues partners customers and society. Together were pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas including energy food water and shipping.

As we push forward the innovative open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.

Who You Are

You are a self-motivated team player with the ability to easily network in an international and cross-cultural environment working in line with Alfa Laval drivers; Action Interaction and Satisfaction. You are driven and see solutions rather than problems effectively prioritizing and executing tasks. A focus on continuous improvement is in your DNA. You build trust by clear communication with no prestige.

If the above sounds like you this position might be just what youre looking for!

About The Job

Develop SEO and SEM strategies set KPIs to increase organic search and paid search generated leads sales and other types of micro-conversions. Create and implement owned earned and paid social media strategies aimed at lead generations sales customer and employee engagement and loyalty.

Job Description

• Develop publish and edit information to attract potential customers to website.

• Be the main driver of all activities behind website as the key tool for lead generation.

• Secure a strong process of lead generation and conversion strategies through paid channels.

• Increase Alfa Lavals search engine rankings by creating and updating web pages and optimizing web content keywords and text.

• Responsibility for tracking analyze key digital metrics and drive traffic and improve user interaction based on analytics and customer feedback.

• Act as a subject matter expert for CMS MA and other digital tools for the wider organization.

• Drive traffic and activities through various digital channels (including social media blogs etc.).

• Develop and maintain a content calendar.

• Purpose and execute web or multi-media content production for our social media community.

• Build strong social media communities with our customers and colleagues conduct social listening and proactively engage with stakeholders.

• Work with Communication team to create engaging content and manage paid social media advertising campaigns.

• Make use of web CRM and other platforms data to create logical segmentation and dynamic ad copies.

• A/B testing measure and optimize performance to improve ROI.

• Act as a trusted consultant for social media matters for global Marketing & Communication colleagues.

What You Know

• Bachelors degree in Marketing Communications Digital Media Business or related field.

• Additional certifications in Digital Marketing Analytics SEO/SEM or Marketing Automation are a strong plus (e.g. Google Analytics Google Ads HubSpot Meta Blueprint).

• 35 years of hands-on experience in digital marketing.

• Experience in B2B marketing or industrial/technical industries is a major advantage.

• Regional experience working across SEA markets preferred.

• Familiarity with global/global-local brand environments.

• Fluent in English

• Proven experience developing and executing SEO strategies (keyword research on-page optimization content optimization).

• Handson experience running SEM / PPC campaigns (Google Ads LinkedIn Ads Meta Ads).

• Experience managing and updating websites using CMS platforms (Sitecore WordPress Drupal Adobe Experience Manager etc.).

• Knowledge of web analytics tools (Google Analytics 4 Google Tag Manager Hotjar).

• Familiarity with MA tools such as HubSpot Marketo Pardot or equivalent.

• Ability to build automation workflows segmentation rules and lead-scoring mechanisms.

• Knowledge of paid social advertising and A/B testing.

• Strong ability to analyze performance metrics track KPIs and recommend improvements.

• Experience with A/B testing conversion rate optimization (CRO) and data-driven decision-making.

• Ability to use CRM platforms (Salesforce MS Dynamics HubSpot CRM) for lead segmentation and campaign personalization.

Whats In It For You

We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Lavals future success.

We care about diversity inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidates fit to a role. To help us achieve this we apply Pymetrics assessments and upon application you will be invited to play the assessment games.

Please apply through the link above no later than 17th April 2026.

We are conducting a continuous review of received applications. We do not accept applications via email due to General Data Protection Regulation (GDPR).