Marketing Director

Vancouver - Canada

Monthly Salary: $ 120000 - 150000

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Are you a fashion-forward marketing leader who wants to build a marketing function from the ground up inside a well-established retail brand

This Marketing Director role is built for an entrepreneurial leader who thrives in founder-led environments and wants real ownershipof the brand. You will design the strategy connect retail and e-commerce into one cohesiveretailengine and build a modern marketing function that supports what comes next.

Our client is a respected family-owned fashion retailer with strong brand recognition and a loyal customer base across Vancouver. With both brick-and-mortar and e-commerce channels the business is ready for more structured performance-driven marketing and needs a leader who brings digital depth retail instinct andtheexperienceto elevatehow marketingoperates.

With leadershipclosely involvedin the business and growth plans underway this is an opportunity to step into a visible high-impact rolewherestrategy and execution matter equally.

WhatYoullDo

Lead Marketing Strategy and Growth

Develop and execute a comprehensive marketing strategy aligned with revenue and expansion goals
Translate businessobjectivesinto clear channel strategies across retail digital and customer lifecycle
Drive measurable growth in traffic acquisition retention and customer value

Own Digital and E-commerce Performance

Lead performance marketing across paid media organic channels website optimization and funnel strategy
Monitor and respond to real-time performance metrics including acquisition cost return on ad spend and conversion rates
Optimizecustomer journeys across web and in-store touchpoints to improve omnichannel performance

Lead and Develop the Team

Provide strong leadership to digital creative and engagement team members
Establish clear priorities and ensure accountability across initiatives

Strengthen Brand and Retail Integration

Ensure marketing efforts drive store traffic and enhance the in-store customer experience
Maintain premium brand positioning across all touchpoints
Support events activations and partnerships that reinforce brand equity

What You Bring

6 to 10 years of progressive marketing leadership experience
Strong retail and e-commerce experience ideally within fashion luxury or premium consumer environments
Demonstrated success scaling a small to mid-sized business through structured marketing growth
Deepexpertisein digital marketing strategy performance metrics and funnel optimization
Comfort working closely with ownership in a family-run or founder-led organization
Strong financial acumen with experience managing budgets andallocatingresources strategically
Proven ability to build systems reporting frameworks and disciplined marketing operations
Entrepreneurial mindset with the ability to move quickly whilemaintainingbrand integrity

Experience with Shopify or comparable e-commerce platforms is considered an asset.

Additional Details
Annual salary:$120000 - $150000 base salary
Location: Fully in-office downtown Vancouver on Granville Street
Includes extended health benefits RSP matching 3weeks vacation

About Smart Savvy Associates

Smart Savvy Associates is a specialized recruitment agency focused on marketing communications and creative roles. Based in Vancouver BC we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process please let us know.

Required Experience:

Director

Are you a fashion-forward marketing leader who wants to build a marketing function from the ground up inside a well-established retail brandThis Marketing Director role is built for an entrepreneurial leader who thrives in founder-led environments and wants real ownershipof the brand. You will desig...