Marketing Director
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Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Are you a fashion-forward marketing leader who wants to build a marketing function from the ground up inside a well-established retail brand
This Marketing Director role is built for an entrepreneurial leader who thrives in founder-led environments and wants real ownershipof the brand. You will design the strategy connect retail and e-commerce into one cohesiveretailengine and build a modern marketing function that supports what comes next.
Our client is a respected family-owned fashion retailer with strong brand recognition and a loyal customer base across Vancouver. With both brick-and-mortar and e-commerce channels the business is ready for more structured performance-driven marketing and needs a leader who brings digital depth retail instinct andtheexperienceto elevatehow marketingoperates.
With leadershipclosely involvedin the business and growth plans underway this is an opportunity to step into a visible high-impact rolewherestrategy and execution matter equally.
WhatYoullDo
Lead Marketing Strategy and Growth
- Develop and execute a comprehensive marketing strategy aligned with revenue and expansion goals
- Translate businessobjectivesinto clear channel strategies across retail digital and customer lifecycle
- Drive measurable growth in traffic acquisition retention and customer value
Own Digital and E-commerce Performance
- Lead performance marketing across paid media organic channels website optimization and funnel strategy
- Monitor and respond to real-time performance metrics including acquisition cost return on ad spend and conversion rates
- Optimizecustomer journeys across web and in-store touchpoints to improve omnichannel performance
Lead and Develop the Team
- Provide strong leadership to digital creative and engagement team members
- Establish clear priorities and ensure accountability across initiatives
Strengthen Brand and Retail Integration
- Ensure marketing efforts drive store traffic and enhance the in-store customer experience
- Maintain premium brand positioning across all touchpoints
- Support events activations and partnerships that reinforce brand equity
What You Bring
- 6 to 10 years of progressive marketing leadership experience
- Strong retail and e-commerce experience ideally within fashion luxury or premium consumer environments
- Demonstrated success scaling a small to mid-sized business through structured marketing growth
- Deepexpertisein digital marketing strategy performance metrics and funnel optimization
- Comfort working closely with ownership in a family-run or founder-led organization
- Strong financial acumen with experience managing budgets andallocatingresources strategically
- Proven ability to build systems reporting frameworks and disciplined marketing operations
- Entrepreneurial mindset with the ability to move quickly whilemaintainingbrand integrity
Experience with Shopify or comparable e-commerce platforms is considered an asset.
Additional Details
Annual salary:$120000 - $150000 base salary
Location: Fully in-office downtown Vancouver on Granville Street
Includes extended health benefits RSP matching 3weeks vacation
About Smart Savvy Associates
Smart Savvy Associates is a specialized recruitment agency focused on marketing communications and creative roles. Based in Vancouver BC we partner with companies across Western Canada to help them hire with clarity and confidence.
We believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process please let us know.
Required Experience:
Director
Key Skills
About Company
Need help hiring? | Smart, Savvy + Associates is Vancouver’s top marketing, communications and creative recruitment agency.
