Marketing Manager TD Insurance (Marketing Planning, Shop Demand)

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Hours:

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team partners with our business units channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing influencing the business strategy while ensuring TD brand is protected and delivered in the customer experience. As part of Marketing the Integrated Marketing Planning team operates in a Flexible Hybrid return to office model.

Job Description

Reporting to the Senior Manager the Manager TD Insurance Marketing Planning Shop Demand acts as a subject matter expert within their own area of specialty or a resource for others leading projects and contributing to the development and execution of marketing plans and programs by designing and delivering marketing solutions consistent with TD Insurances marketing standards and strategies.

The Marketing Planning team collaborates with our business partners and Marketing experts to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as consultants on all aspects of marketing influencing the business strategy while ensuring TD Insurance brand is protected and delivered in the customer experience.

The Marketing Manager Integrated Marketing Planning will drive demand and brand preference for TD General Insurance (home & auto insurance) by leading mass campaigns focusing on organic search opportunities across Canada with additional focus on Quebec and other strategic initiatives. With a strategic mindset and ability to see the big picture youll balance innovative thinking with clear priorities that move the business forward. Youll be passionate about bringing forward fresh perspectives adapting as strategies evolve and demonstrating the value of marketing through results. Experience working in agile is an asset.

• Marketing Strategies and Plans: Understand market and growth drivers contribute to a vision of market channel and audience potential help to develop value propositions and proof points that further our competitive advantage and translate business strategies into marketing plans.

• Lead the SEO/Content Strategy for Rest of Canada and Quebec: Be well versed in SEO and content strategy to elevate our online presence identify growth opportunities develop high-impact plans and use search insights to attract and convert the right audience.

• Deliver and Monitor Results: Ensure stated objectives are delivered on plan and analyzes past results and makes recommendations to maximize ROI. Evaluate effectiveness of in-market activity and effectively communicate the results

• Consumer Insights and Trends: Leverage market research and applies customer insights to marketing campaigns/programs. Understand the industry competition and the factors that differentiate the organization

• Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and supports the business to deliver the brand through customer experience.

• Analysis and Problem Solving: Help to define the problem to solve engages stakeholders from different groups to gather data and draws insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.

• Influencing and relationship management: Build and manage strong relationships with Agencies Business Units Marketing Partners Legal and Compliance and other internal teams to deliver effective marketing programs.

• Budget and Project Management: Manage projects in the most effective way (on time on target on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project. Track and manage budget against plan meeting all financial reporting requirements.

Job Requirements

• Undergraduate degree or relevant professional certifications designations or equivalent required

• 7 years relevant experience

• A self-motivator with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent setting

• Proficient knowledge of multiple marketing principles and disciplines strategy development consulting principles lines of businesses supported and product/customer markets

• Skill in using computer applications including MS Office

• Undergraduate degree orrelevant professional certifications designations or

• Fluency in French would be an asset

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):