PPC Marketing Specialist

This roleis responsible fordrivingqualified leadsand brand visibility across the401 Group of Companies including Franchise Automotive Dealerships 401 Auto FinancingCampMartand Yamaha. The ideal candidate is aGoogle AdsExpertwith a proventrack recordof managing complex search campaignsoptimizingfor conversion andleveragingAI to scale lead volume whilemaintainingabenchmarkofCost Per Lead (CPL)and presenting a continuous positive Return on Ad Spend.

At the 401 Group of Companies we want to focus on not who you are but who you CAN be! We strive to hire exceptional employees who see themselves as trailblazers trendsetters creators do-ers catalysts go-getters and influential leaders in all aspects of who they aspire to be daily.

Location: 2200 Eagle Street North N3H 0A1 Cambridge ON

Compensation: $70000 - $90000per year

Full-Time MondayFriday

Responsibilities:

Google Ads & Search Engine Marketing (SEM)

• Develop and manage high-intent Google Ads campaigns (Search Display YouTube and Performance Max) focused specifically on lead acquisition.

• Perform deep keyword research manage negative keyword lists andoptimizeQuality Scores to ensuremaximumad relevance andpresent a positive return on ad spend.

• Apply advanced bidding strategies andwork with other departments and CRM providers toreport on end conversion results

• A/B test ad copy extensions and landing pages to improve click-through rates and conversion rates.
  

AI Content Automation & Innovation

• Work withthe teams lead on AI-powered tools to streamline ad copy generation and creative asset production.
• Collaborate with the team toImplement AI technologies to personalize messaging and automate repetitive marketing tasks.

Creatives

• Strong abilityto communicate design needs for updated ad creatives tooptimizeGoogle lead generation strategies

• DiligentlyfollowmultipleOEM brand guidelineswith both designs and ad copy

• Continuously seeking ways to improve the customer journey through ad designs and

Data Analysis & Performance Reporting

• Provide regular insightful reports to the Marketing Director focusing on lead quality CPL and conversion-to-sale metrics.

• Analyze campaign data toidentifyshifts in consumer behavior and make real-time strategic adjustments.

• Provide ongoing suggestions to improve results throughlanding page and website optimizations

• Provide monthly reporting to Brand Manager for co-op reimbursement purposes
  

Qualifications:

• Ideal candidate willhave3yearsexperienceinmarketing withat least 2 years of dedicated experience managing Google Ads.

• Post secondary diploma ordegree in Marketing Communications ora relatedfield.

• Expert-level knowledge ofGoogle Ads ManagerandGoogle Analytics (GA4).

• Proficiencyin Meta Business Manager andGoogle Tag Manager is an asset

• Experience working with aCRM systems and lead-tracking software

• Strong ability to interpret complex data sets and translate them into actionable growth strategies.

• Ability to craft compelling high-converting ad copy and collaborate with the creative team on visual assets.

• Strong collaboration skills to work across various business lines (FinancingAutomotive PowersportsRV and Marine)and work with other departments such as Sales to drive proven results

Why Join Us

• The 401 Group of Companies is privately owned and 100% Canadian
• 40 State-of-the-art facilities including a Google-like call centre and an 80000 sq. ft. centralized service Hub

• Work with well-known brands and a collaborative team.
• Be the central link between technology marketing and operations.
• Make a direct impact on our online presence and customer experience.
• A fun fast-paced and high-energy work environment with exciting initiatives and rewarding perks.
• Personalized coaching mentoring and training focused on both individual growth and team success.
• Empowering you to grow with meaningful career path planning and advancement opportunities.
• Health & wellness benefit enrollment opportunities
• Employee referral bonus opportunities
• Enjoy exclusive employee pricing on automotive parts and service along with a special discount at the Blackshop.
• Perkopolis Enrollment
• On-site Parking
  

The 401 Group of Companies is proud to be recognized as one of Canadas fastest growing Elite Business Management Groups offering a full line of automotive recreational vehicle powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge Ontario. Our brands include but arent limited to Kia Mitsubishi Volkswagen Hyundai Subaru Honda Nissan Toyota Chrysler Jeep Dodge Ram Buick GMC Yamaha 401 Auto Financing CampMart and Grand River Boats.

Apply Today

If youre detail-driven tech-savvy and ready to take ownership of our digital platforms wed love to hear from you.

This posting reflects a current and active opening.

#INDSALES

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation please contact HR or

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications we receive we are unable to confirm the receipt of individual applications or resumes.

Required Experience:

Manager