Digital Performance Marketing Analyst

Kia ora!

Air New Zealand isin the midst ofan exciting and ambitious marketing transformation. With recent investments in next-generation platforms likeHightouchfor real-time customer data activation and Braze to enable personalised cross-channel communicationswerefundamentally reimagining how we connect with our customers powered by datainsightand intelligent automation. 

As we evolve AI and advanced analytics will play a pivotal role in how we optimise customer journeys automate decisioning and unlock value at every a future-ready Marketing function grounded in enterprise dataexperimentationand scalable activation - andwerelooking for analytical thinkers who are excited to work at the intersection of customer behaviourtechnologyand performance. 

Ifyourepassionate about customer experience motivated by solving complex data challenges and energised by translating insight into real-world impactall while working alongside a fun driven and slightly quirky team ofhighly talentedhumans -wedlove to have you onboard. 

What this role means to us: 

In this role you willoperateas aDigital PerformanceMarketingAnalyst (Brand and Marketing Specialist) embedded within theCustomer TouchpointsTribe where you will lead the development and execution of advanceddata-driven digital marketing strategies that directly support Air New Zealandspost-booking and pre-travelcustomer journeys. 

You will work at the intersection of behaviouralanalytics marketingtechnologyandcustomer centricmarketing using data to inform strategy optimise performance(largely acrossour owned and direct channels)and enable more personalised and effective customer communications. 

This is a highly technical role requiring a curious mindsetstrong SQL skills and confidence working with large enterprise datasetsand marketing platforms. You will work closely with AnalyticsEngineering Martechand othercrafts /squads todevelop the audience and channel strategyandperform deep-dive analysis translatinginsights into clear recommendations and actions. 

Skills & Experience: 

• 7 years experience in customer digital or marketing analytics within a complex enterprise environment. 
• Advanced SQL capability with strong hands-on experience in Snowflake or comparable cloud data warehouses. 
• Experience working with large event-level datasets to drive segmentationautomationand performance optimisation. 
• Proven experience enabling marketing automationpersonalisationand experimentation across communication platforms (e.g. Braze) CDPs () analytics and experimentation tools (e.g. Google Analytics Optimizely) and modern data ecosystems (e.g. SnowflakeBigQuerydbt). 
• Strong understanding of data modelling for activationmeasurementand scalable design. 
• Experience designing or supporting structured experimentation frameworks (A/B testing test-and-learn). 
• Demonstrated ability to translate complex analysis into clear commercially grounded insights and recommendations. 
• Experience partnering cross-functionally with Marketing Martech and Data teams. 
• Proven ability to influence without authority and act as a senior analytical voice within a squad or tribe. 
• Solid understanding of customer data governanceprivacyand data protection regulations. 

 Desirable: 

• Familiarity with AI applications in marketing automation next-best-actionmodelsor customer intelligence platforms. 
• Experience working in Agile delivery environments or scaled enterprise marketing squads. 

Attributes:

• High attention to data qualityintegrityand scalable design. 
• Strong teamplayer and collaborator 
• Strong communicator and influencer 
• Ability to communicate effectivelyacross technical and non-technical audiences 
• Curiousproactiveand comfortable operating in ambiguity 
• Passionate about improving end-to-end customer experiences through data 

Please submit an updated resume (cover letter not required) indicating your reason for applying and how your skills and experience match the role requirements. 

Applications close 27/02/2026.

Additional Information :

At Air New Zealand we are proudly committed to diversity equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset because while everything else we do in our operation can be replicated by our competitors it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds including those with a disability additional health and mental health needs and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua kia tina.

Seek to bring distant horizons closer. Once near seize them and make them your reality.

Remote Work :

No

Employment Type :

Full-time