Staff Engineer (Adobe Journey Optimizer)
Department:
Job Summary
Requirements:
- Experience : 5.5 Years
- Hands-on experience working with Adobe Journey Optimizer (AJO).
- Strong working knowledge of Adobe Experience Platform (AEP).
- Experience in audience creation evaluation testing and activation.
- Knowledge of AEP schemas datasets and Query Services.
- Experience in creating and managing events for customer journeys.
- Good understanding of customer journey orchestration and campaign management principles.
- Ability to test troubleshoot and validate journeys and audiences before production release.
- Experience working with cross-channel campaigns such as email push notifications and SMS is preferred.
- Familiarity with data governance consent management and best practices in AEP is desirable.
- Strong analytical problem-solving and collaboration skills.
- Ability to work effectively with marketing data and technical stakeholders.
Responsibilities:
- Design develop test and publish personalized customer journeys using Adobe Journey Optimizer (AJO).
- Manage the complete journey lifecycle from requirement understanding to production deployment.
- Perform audience discovery evaluation validation and activation within Adobe Experience Platform (AEP).
- Test and validate audiences to ensure readiness and accuracy prior to activation.
- Configure and manage events required for real-time journey execution.
- Use Query Services to analyze validate and manage event and customer data.
- Ensure correct data mapping and event availability within AJO journeys.
- Support campaign planning execution and optimization activities.
- Monitor journey and campaign performance and recommend improvements.
- Work with AEP schemas and datasets to ensure data quality and readiness for activation.
- Support data ingestion and audience activation processes within AEP.
- Collaborate with marketing analytics and technical teams to deliver effective cross-channel campaigns.
- Troubleshoot journey audience and event-related issues prior to production releases.
Qualifications :
Bachelors or masters degree in computer science Information Technology or a related field.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Nagarro helps future-proof your business through a forward-thinking, fluidic, and CARING mindset. We excel at digital engineering and help our clients become human-centric, digital-first organizations, augmenting their ability to be responsive, efficient, intimate, creative, and susta ... View more